Commercial Manager - Sales & Marketing

Pengiklan Anonim; Tangerang; On-site; IDR 180,000,000 - 280,000,000; Full time

Job summary

Pengiklan Anonim is seeking a Sales and Marketing Manager to lead national brand initiatives, drive regional growth, and optimize customer lifecycle management across the organization. You will coordinate cross-functional teams and deliver performance insights to senior leadership.

The role focuses on sales strategy, brand expansion, CRM excellence, and data-driven decision making to maximize market share and profitability.

Responsibilities

• Sales Strategy & Area Growth: Formulated and executed commercial strategies to hit company targets and drive new customer acquisition across all branches/areas.
• Brand Marketing & Market Expansion: Oversaw national product marketing strategies to enhance brand positioning, market presence, and product awareness.
• CRM & Customer Retention: Directed end-to-end CRM operations focused on customer lifecycle management and long-term retention strategies.
• Performance Reporting & Analytics: Delivered integrated commercial reports, sales analytics, and growth forecasts directly to senior management.

Job description

Overlooked and led 3 key sections under the Commercial Department:

National Brand & Product Marketing: Spearheaded national-level brand building and product awareness initiatives.

Area Sales & Marketing: Driven regional sales and marketing operations to boost new customer acquisition across branches.

CRM (Customer Relationship Management): Managed retention strategies and lifecycle marketing to maximize existing customer value and loyalty.

Key Responsibilities (Bullet Points)

1. Sales Strategy & Area Growth

Formulated and executed commercial strategies to hit company targets and drive new customer acquisition across all branches/areas.

Monitored sales pipelines, regional metrics, and team KPIs to optimize conversion rates and revenue expansion.

Led, coached, and managed cross-functional teams (Sales, Marketing, and CRM) under 3 key sections to align daily execution with business goals.

Streamlined performance tracking and capacity building across regional heads and assistant managers.

3. Brand Marketing & Market Expansion

Oversaw national product marketing strategies to enhance brand positioning, market presence, and product awareness.

Identified untapped market segments, evaluated competitor activity, and opened new area opportunities.

4. CRM & Customer Retention

Directed end-to-end CRM operations focused on customer lifecycle management and long-term retention strategies.

Spearheaded key account relationship management and high-value prospective negotiations.

5. Performance Reporting & Analytics

Delivered integrated commercial reports, sales analytics, and growth forecasts directly to senior management.

Identified operational bottlenecks across departments and implemented continuous process improvements.

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