Commercial Brand Manager

TNP Group (Mooimom); Jakarta Pusat; On-site; IDR 279,000,000 - 580,320,000; Full time

Job summary

MOOIMOM is seeking a Commercial Brand Manager who combines sharp commercial thinking with a passion for building brands. You will own business performance, shape product strategy, and collaborate across Product, Creative, and Sales to drive sustainable growth across online and offline channels.

If you enjoy turning insights into action, launching products customers love, and making decisions that impact revenue, we want to meet you.

Qualifications

• 5+ years in Brand Management or related commercial marketing roles.
• Experience in FMCG/retail/consumer goods is preferred.
• Strong ability to analyze business performance and translate data into strategy.
• Experience launching products and managing lifecycle in fast-paced environments.
• Proficient in Indonesian and English; excellent stakeholder management.

Responsibilities

• Own revenue, profitability, and market share through annual plans, pricing, and promotions.
• Lead product roadmap with Product, Creative, and Sales teams; manage launches and lifecycle.
• Build and maintain strong brand positioning across all touchpoints and categories.
• Plan end-to-end GTM for launches, including messaging, assets, pricing, and channel rollout.
• Collaborate with Ecommerce, Wholesale, Retail, and Livestream teams to optimize assortment and performance.

Skills

Brand Management

P&L ownership

Pricing & Promotions

Go-to-Market strategy

Cross-functional leadership

E-commerce proficiency

Job description

At MOOIMOM, we're committed to creating trusted products that support mothers and families through every stage of parenting.

We're looking for a Commercial Brand Manager who combines strong commercial thinking with a passion for building brands. This role goes beyond marketing—you'll own business performance, shape product strategy, and work cross-functionally to drive sustainable growth across online and offline channels.

If you enjoy turning insights into action, launching products that customers love, and making commercial decisions that create real business impact, we'd love to meet you.

What You'll Drive

Brand Growth & Business Performance

Own the brand's revenue, profitability, and market share by developing annual business plans, pricing strategies, promotional calendars, and commercial initiatives that deliver sustainable growth.

Lead the product roadmap together with Product, Creative, and Sales teams- from identifying new opportunities and launching products to managing slow-moving items and product phase-outs.

Brand Positioning & Consumer Experience

Build and maintain a strong, consistent brand positioning across every customer touchpoint and product category, ensuring MOOIMOM remains relevant, trusted, and differentiated in the market.

Go-to-Market Excellence

Plan and execute end-to-end product launches, including product messaging, creative assets, pricing, channel rollout, and post-launch performance to maximize commercial success.

Partner with Ecommerce, Wholesale, Retail, and Sales teams to ensure a consistent brand experience while optimizing assortment, promotions, and commercial performance across every channel.

Work closely with Creative and Livestream teams to develop high-converting live commerce strategies, compelling product storytelling, and content that drives engagement and sales.

Lead the end-to-end KOL and affiliate strategy by selecting the right partners, guiding campaign execution, ensuring content quality, and measuring ROI to maximize both brand equity and revenue.

Analyze weekly business performance, identify growth opportunities, solve commercial challenges, and turn insights into actionable strategies that improve revenue and profitability.

What We're Looking For

• 5+ years of experience in Brand Management, Product Marketing, Category Management, or other commercial marketing roles.
• Proven experience in FMCG, Consumer Goods, Retail, Fashion, Beauty, Mother & Baby, or D2C brands within a fast-paced environment.
• Strong hands-on experience managing brands across Shopee, Tokopedia, TikTok Shop, or other e-commerce platforms.
• Proven ownership of P&L, revenue growth, pricing strategy, and profit margin management.
• Experience leading product portfolio management, new product launches, and product lifecycle strategy.
• Strong commercial judgment with the ability to analyze business performance and translate data into strategic decisions.
• Excellent stakeholder management skills with experience collaborating across Product, Creative, Sales, Ecommerce, and Retail teams.
• Creative thinker with strong business acumen and the ability to develop impactful commercial initiatives.
• Professional proficiency in both Bahasa Indonesia and English.

Why Join MOOIMOM?

At MOOIMOM, you'll have the opportunity to shape the growth of a leading mother & baby brand, influence key business decisions, and bring meaningful products to millions of families.

Here, you'll find the autonomy to lead, the collaboration to grow, and the opportunity to make a measurable business impact every day.