Channel & Retention Growth Lead

Mandiri Utama Finance; Bukittinggi; Remote; IDR 2,154,012,000 - 3,231,018,000; Full time

Benefits offered by this job

Remote work

Executive salary

Health benefits

Leadership training

Job summary

Mandiri Utama Finance is seeking a Remote E-commerce Growth Marketing Lead to architect and execute scalable growth strategies across all digital channels.

You will drive customer acquisition, retention, and lifetime value while leading a cross-functional team in a fully remote, fast-paced environment. The role emphasizes experimentation, data analytics, and budget optimization to meet ambitious revenue targets.

Qualifications

• Master's degree or MBA in Marketing, Business, or related quantitative field.
• Minimum of 8 years of progressive experience in growth marketing, digital marketing, or performance marketing, with strong emphasis on e-commerce.
• Proven track record of scaling e-commerce businesses through data-driven growth strategies.
• Experience with a wide range of digital marketing channels including SEO, SEM, paid social, email, and content marketing.
• Strong analytical skills with data analysis tools (Google Analytics, Tableau, Mixpanel).
• Experience in leading marketing teams and fostering a high-performance culture.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a remote, fast-paced, collaborative environment.
• Experience in developing and managing marketing budgets.

Responsibilities

• Develop and implement a comprehensive growth marketing strategy focused on customer acquisition, retention, and lifetime value.
• Oversee and optimize all performance marketing channels, including SEO, SEM, paid social, email marketing, and affiliate programs.
• Drive experimentation and A/B testing across the customer journey to identify growth opportunities.
• Analyze market trends, customer data, and competitive landscapes to inform strategic decisions.
• Collaborate with product, sales, and engineering teams to ensure marketing strategies align with business objectives.
• Manage and mentor a team of growth marketing professionals, fostering a data-driven culture.
• Define and track KPIs for growth initiatives and report insights to senior leadership.
• Explore and pilot new marketing channels and technologies to stay ahead of the curve.
• Develop and manage the growth marketing budget with efficient resource allocation.
• Champion a culture of data-driven decision-making and continuous learning.

Skills

Growth marketing

Data analysis

Team leadership

Budget management

SEO & SEM

Education

Master's degree or MBA

Tools

Google Analytics

Tableau

Mixpanel

Job description

About the Role

Our client, a fast-growing and disruptive force in the e-commerce industry, is seeking an accomplished and visionary Remote E-commerce Growth Marketing Lead to spearhead their growth initiatives. This role is designed for a strategic leader who can develop and execute innovative marketing strategies to drive significant customer acquisition, engagement, and revenue growth across all digital channels. You will be responsible for identifying new growth opportunities, optimizing existing channels, and leveraging data analytics to inform strategic decisions. The ideal candidate possesses a deep understanding of the e-commerce ecosystem, a proven ability to drive measurable results, and a passion for experimentation and continuous improvement. Working within a fully remote, collaborative environment, you will lead a team and work cross-functionally to achieve ambitious growth targets for our client's online business. This is a unique opportunity to shape the growth trajectory of a dynamic e-commerce company from anywhere in the world.

Key Responsibilities

• Develop and implement a comprehensive growth marketing strategy focused on customer acquisition, retention, and lifetime value.
• Oversee and optimize all performance marketing channels, including SEO, SEM, paid social, email marketing, and affiliate programs.
• Drive experimentation and A/B testing across the entire customer journey to identify and capitalize on growth opportunities.
• Analyze market trends, customer data, and competitive landscapes to inform strategic decisions and uncover new growth avenues.
• Collaborate with product, sales, and engineering teams to ensure marketing strategies are integrated and aligned with business objectives.
• Manage and mentor a team of growth marketing professionals, fostering a data-driven and results-oriented culture.
• Define and track key performance indicators (KPIs) for growth initiatives, reporting regularly to senior leadership with actionable insights.
• Explore and pilot new marketing channels and technologies to stay ahead of the curve.
• Develop and manage the growth marketing budget, ensuring efficient allocation of resources for maximum impact.
• Champion a culture of data-driven decision-making and continuous learning within the marketing team.

Requirements

• Master's degree or MBA in Marketing, Business, or a related quantitative field.
• Minimum of 8 years of progressive experience in growth marketing, digital marketing, or performance marketing, with a strong emphasis on e-commerce.
• Proven track record of successfully scaling e-commerce businesses through data-driven growth strategies.
• Extensive experience with a wide range of digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing.
• Strong analytical and quantitative skills, with expertise in data analysis tools (e.g., Google Analytics, Tableau, Mixpanel).
• Experience in leading and managing marketing teams and fostering a high-performance culture.
• Exceptional strategic thinking, problem-solving abilities, and a passion for experimentation.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a remote, fast-paced, and collaborative work environment.
• Demonstrated experience in developing and managing marketing budgets effectively.

Benefits

Our client offers a highly competitive executive-level salary, comprehensive health and wellness benefits, and a generous paid time off policy. As a fully remote position, you enjoy the freedom and flexibility to work from anywhere, achieving an optimal work-life balance. We are committed to employee development and provide extensive opportunities for professional growth, including leadership training, access to executive coaching, and participation in top-tier industry events. You will have the chance to lead critical growth initiatives for a leading e-commerce player and significantly influence the company's future success. Join a visionary team that is revolutionizing the e-commerce landscape and fostering a culture of innovation, collaboration, and achievement.