Category Manager (Merchandise)

Fore Coffee; Jakarta Timur; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Fore Coffee in Jakarta Timur is seeking a candidate to develop and execute the annual merchandise strategy in alignment with brand and business priorities. The role involves identifying new product opportunities across categories and managing relationships with brand partners.

You will oversee the merchandising rollout across all sales channels while ensuring brand guidelines are adhered to. Candidates with a strong background in merchandise strategy and campaign development are encouraged to apply.

Responsibilities

• Develop the annual merchandise strategy aligned with brand and business priorities.
• Identify new product opportunities across various categories.
• Lead concept development for large-scale campaigns and collaborations.
• Manage brand partner relationships and negotiate agreements.
• Oversee merchandising rollout across all sales channels.

Job description

Responsibilities

• Develop the annual merchandise strategy aligned with brand and business priorities.
• Identify new product opportunities across categories such as tumblers, lifestyle goods, collaborations, gifting items, and offline/online distribution channels.
• Determine which merchandise to launch, set price points, target audiences, and positioning.
• Lead concept development for large-scale campaigns and IP collaborations.
• Manage brand/IP partner relationships, negotiate agreements and maintain creative and brand alignment.
• Ensure brand guidelines and IP rules are adhered to across all merchandise SKUs.
• Oversee partnership commercials, timelines, and deliverables.
• Coordinate with supply chain, finance, operations, digital, creative, and strategy teams.
• Approve final designs prior to sampling and sign off on final designs.
• Oversee merchandising rollout across all sales channels.
• Design promotion strategies, bundles, limited-edition drops, and campaign angles.
• Own pricing strategy and merchandise P&L direction.
• Identify distribution opportunities (offline stores, app, e-commerce, airports).
• Ensure all merchandise aligns with FORE’s brand identity.
• Develop campaign themes, launch storytelling, and visual direction.
• Approve photoshoot concepts and final creatives.
• Review sales trends and customer behavior insights.
• Create quarter-by-quarter business reviews on merchandise performance.
• Recommend actions to scale best-selling items or discontinue underperformers.