Business Development Manager (BDM) Central

PT. PETOUR PETFOOD INDONESIA; Kota Bandung; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

PT Petour Petfood Indonesia (PPI) seeks a driven Business Development Manager – Central to lead growth in West Java, Central Java, and Kalimantan from Bandung. You will own sell-in and sell-out, grow distribution for Mr.

Vet, Bite of Wild, and Keepo, and report to regional management. The ideal candidate has at least 5 years in sales/BD with regional experience, strong distributor relations, and the ability to translate data into action.

Qualifications

• Minimum 5 years of sales/BD experience with 2–3 years in regional management.
• Proven track record of delivering regional sell-in and sell-out targets.
• Strong experience in distributor management and driving distribution and visibility growth.
• Excellent negotiation and relationship-building skills with distributors and customers.
• Native Indonesian with working proficiency in English; data-driven and able to read distribution reports.
• Based in Bandung, willing to travel frequently across West Java, Central Java, and Kalimantan.

Responsibilities

• Own sell-in and sell-out targets across West Java, Central Java, and Kalimantan.
• Develop regional business plan including territory mapping, channel priorities, and targets.
• Drive distribution growth for Mr. Vet, Bite of Wild, and Keepo across the region.
• Ensure strong in-store visibility through displays, planograms, POSM, and activations.
• Maintain and strengthen relationships with distributors and customers; open new accounts.
• Monitor distributor performance, stock levels, orders, outlet coverage, and sell-out data.
• Conduct regular business reviews with distributors and customers; negotiate terms and listings.
• Coordinate with Marketing, Supply Chain, and Finance on promotions and stock availability.
• Prepare regional performance reports and market insights for management.
• Travel frequently within the region.

Skills

Sales & BD

Distributor management

Negotiation

Relationship building

Data-driven

English proficiency

Regional market knowledge

Job description

Business Development Manager (BDM) Central

Petour is a fast-growing pet nutrition group founded in Singapore, now operating across Vietnam, Thailand, Indonesia, Malaysia, and the Philippines — with expansion into the US already underway. Home to flagship brands Bite of Wild and Mr. Vet, alongside Keepo and Farm, Petour has grown to a team of 200+ people across the region, all driven by one mission: giving every pet the same level of care our founders give their own. Every product is manufactured exclusively in internationally certified facilities (FDA, ISO 9001, HACCP, BRCGS) — because for us, quality isn't negotiable.

PT Petour Petfood Indonesia (PPI) is the group's Indonesia operation, and we're looking for a driven Business Development Manager – Central Region to lead our next growth chapter here.

About the Role

As we grow our Indonesia sales structure into three focused regions (West, Central, and East), the Business Development Manager – Central will take full ownership of West Java, Central Java, and Kalimantan — a regional business worth USD 1.8M in H2. Based in Bandung, you'll drive sell-in and sell-out across the region, grow distribution and visibility for Mr. Vet, Bite of Wild, and Keepo, and be the primary point of accountability to management for the region's sales performance.

Responsibilities

Own sell-in and sell-out targets across West Java, Central Java, and Kalimantan.

Develop the regional business plan, including territory mapping, channel priorities, and monthly/quarterly targets.

Drive numeric and weighted distribution growth for Mr. Vet, Bite of Wild, and Keepo across the region.

Ensure strong in-store visibility through display, planogram, POSM, and in-store activation.

Maintain and strengthen relationships with existing distributors and customers, while opening new accounts in areas the brands don't yet reach.

Monitor distributor performance, including stock levels, order fulfilment, outlet coverage, and sell-out data.

Conduct regular business reviews with distributors and key customers, including negotiation of trading terms, programs, and listings.

Coordinate with Marketing, Supply Chain, and Finance on promotions, stock availability, and trade spend.

Prepare and present regular regional performance reports, market insights, and competitor updates to management.

Requirements

Minimum 5 years of sales/business development experience, with at least 2-3 years managing a regional territory.

Proven track record of delivering sell-in and sell-out targets at regional level.

Strong experience in distributor management and in driving distribution and visibility growth.

Strong negotiation and relationship-building skills with distributors and customers.

Native Indonesian, working proficiency in English (written & spoken).

Data-driven, comfortable reading sales and distribution reports and translating them into action plans.

Based in Bandung and willing to travel frequently across West Java, Central Java, and Kalimantan.

Nice to have: experience in FMCG/petfood/pet care, network in pet shops or vet clinics in the region, experience managing a multi-brand portfolio.