Branding and Social Media Specialist

Mario Minardi Group; Jakarta Selatan; On-site; IDR 96,000,000 - 144,000,000; Full time

Job summary

Mario Minardi Group seeks a creative Marketing Brand Specialist to shape our Jakarta brand identity and drive cohesive content across channels. You will craft campaigns and monthly calendars for Instagram and TikTok, advise on visuals, and ensure consistent tone that aligns with business goals.

You will collaborate with internal teams and external partners, writing compelling copy in English and Bahasa Indonesia, and translate brand strategy into actionable campaigns.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or design.
• 1–3 years in branding, social media, or digital marketing in fashion, lifestyle, or retail.
• Strong brand identity understanding across touchpoints.
• Proficient with Instagram and TikTok trends and analytics.
• Creative in developing content ideas, campaigns, and calendars.
• Strong visual sense in styling, photography, and visual storytelling.
• Excellent copywriting in English and Bahasa Indonesia with consistent brand tone.

Responsibilities

• Develop and maintain consistent brand identity across marketing channels.
• Plan and execute branding initiatives and social media strategies.
• Create monthly social media calendars and engaging content for Instagram, TikTok, and other channels.
• Develop creative concepts for shoots, product launches, and events.
• Coordinate content production with internal teams, photographers, and influencers.
• Write and edit copy in English and Bahasa Indonesia.
• Monitor trends and analytics and report insights.
• Collaborate with marketing, creative, retail, and sales teams.
• Manage multiple projects and deadlines while ensuring quality.

Skills

Brand identity

Content strategy

Instagram & TikTok

Copywriting (EN & ID)

Social analytics

Visual storytelling

Photography direction

Collaboration

Education

Bachelor's degree in Marketing, Communications, Visual Communication Design, or related field

Tools

Canva

Adobe Creative Suite

Job description

• Bachelor's degree in Marketing, Communications, Visual Communication Design, or a related field.
• 1-3 years of experience in branding, social media, or digital marketing, preferably in fashion, lifestyle, or retail.
• Strong understanding of brand identity, positioning, consistency, and content strategy across customer touchpoints.
• Familiar with Instagram and TikTok, including trends, content formats, audience behavior, and competitor analysis.
• Creative and strategic in developing original content ideas, campaign concepts, and social media calendars aligned with brand direction and business objectives.
• Strong visual sense in styling, photography, art direction, composition, and visual storytelling.
• Excellent copywriting skills in English and Bahasa Indonesia, with the ability to maintain a consistent brand tone of voice.
• Familiar with social media analytics, performance metrics, and reporting, including engagement, reach, impressions, and follower growth.
• Proficient in Canva and familiar with Adobe Creative Suite or other design tools.
• Detail-oriented, organized, proactive, and able to manage multiple deadlines while collaborating effectively with internal teams and external partners.
• Able to balance brand building, audience engagement, and business objectives, from concept development to execution and performance evaluation.

RESPONSIBILITIES

• Develop and maintain consistent brand identity, visual direction, and communication across all marketing channels and customer touchpoints.
• Plan and execute branding initiatives, marketing campaigns, and social media strategies aligned with brand positioning and business objectives.
• Create monthly social media calendars, engaging content, captions, and campaign concepts for Instagram, TikTok, and other relevant channels.
• Develop creative concepts and visual references for photoshoots, product launches, promotions, events, brand activations, and collaborations.
• Coordinate content production and creative projects with internal teams, photographers, KOLs, influencers, and external vendors.
• Write and edit copy for social media, campaigns, product launches, and other marketing materials in English and Bahasa Indonesia.
• Monitor trends, competitors, and industry developments to identify relevant opportunities while maintaining brand consistency and originality.
• Analyze social media performance, prepare monthly reports, and recommend improvements to content strategy and overall results.
• Collaborate with marketing, creative, retail, and sales teams to ensure consistent brand communication across channels.
• Manage multiple projects and deadlines while maintaining the quality and consistency of all deliverables.