Brand & Strategy Specialist

PT Transcosmos Indonesia; Jakarta Pusat; On-site; IDR 180,000,000 - 340,000,000; Full time

Job summary

PT Transcosmos Indonesia seeks a Brand Strategy professional to drive growth marketing and digital ecosystem planning. You will shape brand journeys across TikTok, website, CRM, and offline events while coordinating with data teams to measure impact.

The role emphasizes awareness-building without heavy paid media, strong brand positioning, and experience in FMCG or lifestyle brands. Hybrid approach with collaboration across channels.

Qualifications

• Bachelor's Degree of any major.
• 2+ years in Brand Strategy, Growth Marketing, or Digital Ecosystem Planning.
• Strong understanding of brand positioning and consumer decision journey.
• Experience building awareness without heavy paid media.
• Deep knowledge of TikTok & short video ecosystems, SEO & content strategy, CRM lifecycle logic, community building.
• Ability to interpret brand survey data and proxy metrics.

Responsibilities

• Map the full brand ecosystem: TikTok, Website, App, Community, CRM, and Offline events.
• Identify gaps in awareness and usage flow.
• Design integrated brand journeys (awareness recall action).
• Define structured methods to increase Top of Mind Awareness (TOMA): Message repetition, Category ownership, Decision-moment dominance.
• Build quarterly awareness roadmap.
• Align awareness narrative across channels.
• Ensure offline events reinforce digital usage.
• Connect community activation with brand memory.
• Maximize TikTok, SEO, CRM, and Community.
• Ensure awareness is not fragmented.
• Define leading indicators for TOMA: Brand search growth, Direct traffic, Returning users.
• Work with Data team to evaluate awareness impact.

Skills

Brand Strategy

Growth Marketing

Digital Ecosystem Planning

TikTok Ecosystems

SEO

Content Strategy

CRM Lifecycle

Data Interpretation

Hybrid Experience

FMCG Knowledge

Education

Bachelor's Degree

Job description

PT Transcosmos Indonesia, a joint venture between Transcosmos Inc. and CBN (a member of the Salim Group), is a Global Digital Transformation Partner in Customer Experience Solutions and Digital Marketing Solutions.

Requirements

Bachelor's Degree of any major.

Minimal 2 years of experience in Brand Strategy, Growth Marketing, or Digital Ecosystem Planning.

Strong understanding of brand positioning and consumer decision journey.

Experience building awareness without heavy paid media.

Deep knowledge of TikTok & short video ecosystems, SEO & content strategy, CRM lifecycle logic, community building.

Able to interpret brand survey data, understands proxy metrics, and comfortable working with data team.

Agency and brand-side hybrid experience are preferred.

Experience in FMCG, community platforms, or lifestyle brands.

Responsibilities

Map the full brand ecosystem: TikTok, Website, App, Community, CRM, and Offline events.

Identify gaps in awareness and usage flow.

Design integrated brand journeys (awareness recall action).

Define structured methods to increase Top of Mind Awareness (TOMA): Message repetition, Category ownership, Decision-moment dominance.

Build quarterly awareness roadmap.

Align awareness narrative across all channels.

Ensure offline events reinforce digital usage.

Connect community activation with brand memory.

Maximize TikTok, SEO, CRM, and Community.

Ensure awareness is not fragmented.

Define leading indicators for TOMA: Brand search growth, Direct traffic, Returning users.

Work with Data team to evaluate awareness impact.

Optimize narrative and frequency

PT Transcosmos Indonesia, a joint venture between Transcosmos Inc. and CBN (a member of the Salim Group), is a Global Digital Transformation Partner in Customer Experience Solutions and Digital Marketing Solutions.

We offer integrated services including Omni Channel Contact Center & Business Process Outsourcing from Bank & Finance, Social Networking Services, E-Commerce or Digital Marketing Services like Website & Apps Development, Digital Ads & KOL, and Social Media Management.

At TCID, we combine skilled professionals with cutting-edge technology to deliver exceptional services.

PT Transcosmos Indonesia, a joint venture between Transcosmos Inc. and CBN (a member of the Salim Group), is a Global Digital Transformation Partner in Customer Experience Solutions and Digital Marketing Solutions.

We offer integrated services including Omni Channel Contact Center & Business Process Outsourcing from Bank & Finance, Social Networking Services, E-Commerce or Digital Marketing Services like Website & Apps Development, Digital Ads & KOL, and Social Media Management.

At TCID, we combine skilled professionals with cutting-edge technology to deliver exceptional services.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

Researching careers? Find all the information and tips you need on career advice.