Brand Strategy Lead (Mandarin Speaker)

PT Eastroc Vitamin Energy Indonesia; Jakarta Pusat; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

PT Eastroc Vitamin Energy Indonesia is seeking a Brand Manager to develop, execute, and monitor brand strategies that build brand equity, drive sales growth, and strengthen market position. This role also communicates directly with Mandarin-speaking principals, suppliers, or overseas headquarters regarding brand guidelines, product launches, and marketing collaboration.

Lead brand P&L, including budget planning, allocation, and ROI monitoring for marketing activities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA is a plus.
• Minimum 4–6 years of experience in Brand Management or Marketing.
• Fluent in Mandarin (spoken and written) — English is a plus.
• Proven track record in brand strategy, launches and campaigns.
• Strong analytical skills with market research and sales data experience.
• Excellent project, time and stakeholder management abilities.
• Strong communication, negotiation and presentation skills.
• Creative mindset with understanding of consumer behavior and trends.
• Experience with principals, agencies, or overseas HQ is an advantage.
• Willingness to travel domestically/internationally as needed.

Responsibilities

• Develop and execute brand strategy, positioning, and annual plans.
• Lead brand P&L budgeting, allocation and ROI monitoring.
• Coordinate with Mandarin-speaking principals/HQ on guidelines and launches.
• Lead new product launches from concept to go-to-market.
• Analyze market trends, competitor activities, and consumer insights.
• Collaborate with Sales, Trade Marketing, and Distribution to drive sales.
• Manage advertising, promotions, digital marketing and campaigns.
• Monitor brand performance via sales data and brand health studies.
• Prepare regular brand performance reports for management and principals.
• Ensure brand consistency across packaging, POSM, digital and retail.
• Manage relationships with agencies, vendors and external partners.

Skills

Brand strategy

P&L management

Market research

Analytical skills

Project management

Communication

Negotiation

Presentation

Consumer insights

Travel readiness

Education

Bachelor's degree in Marketing/Business/Communications

MBA

Job description

PT Eastroc Vitamin Energy Indonesia is seeking a Brand Manager to develop, execute, and monitor brand strategies that build brand equity, drive sales growth, and strengthen market position. This role also communicates directly with Mandarin-speaking principals, suppliers, or overseas headquarters regarding brand guidelines, product launches, and marketing collaboration.

Lead brand P&L, including budget planning, allocation, and ROI monitoring for marketing activities.