Brand Strategy Lead – Growth, Insights & Activation

PT Eka Bogainti; Jakarta Timur; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

PT Eka Bogainti is seeking a Brand Marketing Specialist to develop and implement a brand strategy aligned with business goals. The role requires market research to understand consumer preferences, trends, and competitors.

You will plan and execute brand promotions across advertising, social media and PR, determine targets, and improve operational effectiveness. A Bachelor's degree in Marketing or related field and 5+ years in a similar role are required, with experience in Retail or F&B

Qualifications

• Bachelor's degree required in Marketing or related field.
• 5+ years of experience in same position.
• Experience in Retail or F&B industry would be a plus.
• Willing to work at Ciracas, Jakarta Timur.

Responsibilities

• Develop & implement a comprehensive brand strategy aligned with business goals.
• Conduct market research to understand consumer preferences, market trends and competitor activities.
• Develop & execute plans to promote the brand across channels including advertising, social media and PR.
• Determine target and activity, solve operational problems and improve operations.

Skills

Brand strategy

Market research

Advertising & PR

Social media

Team development

Education

Bachelor's Degree in Marketing or related field

Job description

PT Eka Bogainti is seeking a Brand Marketing Specialist to develop and implement a brand strategy aligned with business goals. The role requires market research to understand consumer preferences, trends, and competitors.

You will plan and execute brand promotions across advertising, social media and PR, determine targets, and improve operational effectiveness. A Bachelor's degree in Marketing or related field and 5+ years in a similar role are required, with experience in Retail or F&B