Brand Strategy & GTM Lead

PT Kami Gawi Berjaya (The Watch Co.); Jakarta Selatan; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

PT Kami Gawi Berjaya (The Watch Co.) is seeking a GTM & Product Marketing specialist in Jakarta Selatan to develop go-to-market strategies for new products, define compelling product messages, and ensure readiness across marketing, retail, and e-commerce channels. The role involves collaborating with principals and marketing teams to translate insights into impactful campaigns and launches.

The candidate will coordinate with Marketing, Retail, E-commerce, VM, Operations, and Finance, while

Qualifications

• Bachelor's degree is required.
• Strong written and spoken English.
• Excellent analytical and numerical abilities.
• Proficiency in presenting and communicating insights.

Responsibilities

• Develop GTM plans with Marketing for new products and collections.
• Define product highlights, USPs, and consumer-facing messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Collaborate on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaigns and identify follow-up opportunities.
• Coordinate with principals on product, marketing, launch, and reporting requirements.
• Communicate local market insights and product performance.
• Work with Marketing, Retail, E-commerce, VM, Operations, and Finance.
• Evaluate new products and assortments and recommend buys.
• Develop assortment plans based on positioning, market potential, and sales performance.
• Analyze SKU performance and actions like replenishment or exit.
• Support seasonal and annual buying plans.
• Manage purchasing budgets and monitor actual vs planned purchases.
• Analyze inventory, sales trends, and forecasts to optimize buying.

Skills

English proficiency

Analytical skills

Numerical skills

Presentation skills

Communication

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Management, Economics, or related fields

Job description

PT Kami Gawi Berjaya (The Watch Co.) is seeking a GTM & Product Marketing specialist in Jakarta Selatan to develop go-to-market strategies for new products, define compelling product messages, and ensure readiness across marketing, retail, and e-commerce channels. The role involves collaborating with principals and marketing teams to translate insights into impactful campaigns and launches.

The candidate will coordinate with Marketing, Retail, E-commerce, VM, Operations, and Finance, while