Senior E-commerce GTM Product Marketing Lead

Modena; Jawa Barat; Hybrid; IDR 600,000,000 - 900,000,000; Full time

Benefits offered by this job

Health insurance

Performance-based bonuses

Professional development

Job summary

Modena, a fast-growing technology company with a strong e-commerce presence, seeks a Senior E-commerce Product Marketing Manager for its Bogor, West Java office. Define and execute product marketing strategies to drive adoption and revenue for our e-commerce solutions.

You will translate complex features into clear customer benefits, collaborate with product, sales, and marketing teams, and shape the roadmap using market insights. This hybrid role offers growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
• At least 6 years of experience in product marketing, preferably in e-commerce or SaaS.
• Proven ability to develop and execute go-to-market strategies.
• Strong understanding of product positioning, messaging, and competitive analysis.
• Excellent written and verbal communication skills; cross-functional collaboration.
• Analytical mindset with ability to interpret data and derive insights.

Responsibilities

• Develop and execute go-to-market strategies for new and existing e-commerce products and features.
• Conduct market research, competitive analysis, and customer segmentation.
• Craft compelling product positioning, messaging, and value propositions.
• Create sales enablement materials (presentations, datasheets, case studies, web content).
• Collaborate with product management to influence the roadmap based on market insights.
• Partner with marketing to develop integrated campaigns to drive awareness and demand.
• Analyze product performance and market feedback to refine strategies.
• Lead product launches with cross-functional alignment and market entry.

Skills

GTM strategy

Product positioning

Messaging

Competitive analysis

Sales enablement

Cross-functional

Data analytics

Bahasa Indonesia

English

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Job description

Modena, a fast-growing technology company with a strong e-commerce presence, seeks a Senior E-commerce Product Marketing Manager for its Bogor, West Java office. Define and execute product marketing strategies to drive adoption and revenue for our e-commerce solutions.

You will translate complex features into clear customer benefits, collaborate with product, sales, and marketing teams, and shape the roadmap using market insights. This hybrid role offers growth opportunities.