Brand Strategy & Growth Manager

The Harvest Group; Jakarta Selatan; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

The Harvest Group is looking for an experienced Brand Manager to develop and execute ambitious brand strategies in a fast-paced market. You will lead end-to-end brand initiatives, from strategy to launch and post-launch analysis, working closely with Commercial, Sales/Operations, R&D, Creative, and Digital teams.

Responsibilities include managing integrated marketing campaigns, translating market and consumer insights into actionable plans, and optimizing brand performance and ROI across

Qualifications

• Bachelor’s degree in Marketing, Business, Management, Communication, or a related field.
• 4–6 years of experience in Brand Management, Product Marketing, or related marketing roles.
• Experience in FMCG, F&B, retail, consumer goods, or other fast-paced consumer industries is highly preferred.
• Strong understanding of brand strategy, consumer insights, product innovation, integrated marketing, and go-to-market execution.
• Demonstrated ability to translate consumer and business insights into actionable brand initiatives.

Responsibilities

• Develop and execute brand strategies and annual marketing plans aligned with objectives and target consumers.
• Drive brand growth and performance by identifying market opportunities, consumer trends, and competitive dynamics.
• Lead new product development and product innovation from consumer insight to post-launch evaluation.
• Develop and execute integrated marketing campaigns across online and offline channels to strengthen brand awareness, consideration, and engagement.
• Monitor and analyze brand performance, sales trends, market insights, and campaign effectiveness and translate data into actionable recommendations.
• Manage the brand marketing budget and ensure effective allocation of resources to maximize ROI.
• Maintain consistent brand positioning, identity, messaging, and customer experience across all consumer touchpoints.
• Collaborate with cross-functional teams to ensure strong execution of brand initiatives.

Skills

Brand strategy

Integrated marketing

Product development

Market analysis

Cross-functional leadership

Budget management

Data-driven

Go-to-market

Education

Bachelor’s degree in Marketing, Business, Management, Communication

Job description

The Harvest Group is looking for an experienced Brand Manager to develop and execute ambitious brand strategies in a fast-paced market. You will lead end-to-end brand initiatives, from strategy to launch and post-launch analysis, working closely with Commercial, Sales/Operations, R&D, Creative, and Digital teams.

Responsibilities include managing integrated marketing campaigns, translating market and consumer insights into actionable plans, and optimizing brand performance and ROI across