Brand Strategy Lead: Multi-Brand Mastermind

For The People

Tangerang

On-site

IDR 800,000,000 - 1,500,000,000

Full time

8 days ago

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Job summary

For The People is seeking a Brand Management Department Head for FMCG food & beverages, based in North Jakarta. You will lead multi-brand strategy, brand architecture, and regional marketing alignment to ensure growth and competitiveness across markets.

The role oversees IMC direction, agency management, and cross-border collaboration, while mentoring a high-performing brand team in Southeast Asia.

Qualifications

Bachelor's degree or above in Marketing, Business Administration, Communications, Branding or related.
Minimum 8 years in Brand Management, Brand Strategy, or IMC in FMCG food & beverage.
Proven experience with multi-brand portfolios and differentiated positioning.
Experience working with agencies, media partners, and integrated campaigns.
Strong analytical skills to interpret insights, trends, and competitive intelligence.
Leadership experience with regional or international stakeholders.
Proficient in English and Mandarin Chinese.

Responsibilities

Develop and manage the company's multi-brand strategy, positioning and portfolio architecture.
Lead IMC strategies including ATL/BTL, digital campaigns, launches and engagement.
Translate insights into brand strategies and creative directions.
Manage relationships with agencies, media, and production vendors.
Ensure brand governance, visual identity and consistent messaging.
Monitor performance and ROI of marketing initiatives.
Collaborate with regional teams to align execution and localize strategies.
Mentor and develop the brand management team for excellence.