Brand Strategist

BINGXUE; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

BINGXUE in Jakarta invites a Brand Strategist to conduct market and consumer research, define brand mission, vision, values and value proposition, and develop clear briefs to guide the creative team.

You will collaborate with product and digital marketing to launch new products and measure campaign performance to refine future strategies. Immediate start, placement at PIK, Jakarta Utara.

Qualifications

• Bachelor's degree in Business, Marketing, or related fields.
• At least 1 year of experience as Brand Strategist, preferably in the FnB industry.
• Excellent communication, creativity, and collaborative skills.
• Available to join immediately and willing to be placed at PIK, Jakarta Utara.

Responsibilities

• Conduct market and consumer behavior research and analysis, including competitor analysis.
• Establish core brand strategy: mission, vision, values, and value proposition.
• Develop clear and comprehensive creative briefs to guide the creative team.
• Collaborate with product and digital marketing teams to execute new product launches.
• Evaluate market response and campaign performance to optimize future brand strategies.

Skills

Communication

Creativity

Collaboration

Education

Bachelor's degree in Business, Marketing, or related fields

Job description

Conduct market and consumer behavior research and analysis, including competitor analysis, to identify brand differentiation opportunities.

Establish core brand strategy: mission, vision, values, and value proposition.

Develop clear and comprehensive creative briefs to guide and align the creative team.

Collaborate with product and digital marketing teams to execute new product launches.

Evaluate market response and campaign performance to optimize future brand strategies.

Requirements:

• Bachelor's degree in Business, Marketing, or related fields.
• Minimum 1 year experience in Brand Strategist position, preferably in the FnB industry.
• Proven track record of achieving goals and targets.
• Have a good communication, creative, and collaborative.
• Available to join immediately and willing to be placed at PIK, Jakarta Utara.