Brand Manager Pet Supplies SPV

PT. Evo Manufacturing Indonesia; Palembang; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT. Evo Manufacturing Indonesia in Palembang seeks a seasoned Brand Manager to lead brand positioning, portfolio strategy, and marketing activities that strengthen brand awareness and market competitiveness in the pet supplies sector.

The role involves identifying market opportunities, developing campaigns, and collaborating with Product Development, Commercial, E-Commerce, and Trade Marketing teams to drive category growth.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or related field.
• 3–5 years in Brand Management, Product Marketing, or Category Management.
• Experience in FMCG, consumer goods, pet supplies, or lifestyle products preferred.
• Strong understanding of brand development and product positioning.
• Familiarity with pet products and trends an advantage.
• Strong analytical skills in market research and competition analysis.
• Creative, proactive, results-oriented with project management skills.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Manage brand positioning, product portfolio, and marketing activities to strengthen brand awareness and market competitiveness.
• Identify market opportunities, consumer needs, and emerging trends in the pet supplies industry.
• Develop and execute marketing campaigns, promotional programs, and product activation initiatives.
• Conduct competitor analysis, market research, and product performance evaluations.
• Collaborate with Product Development, Commercial, E-Commerce, and Trade Marketing teams to drive category growth.
• Monitor brand performance, sales contribution, marketing effectiveness, and budget utilization.
• Build strong product differentiation and ensure consistent brand communication across marketing channels.

Skills

Brand Management

Product Marketing

Category Management

Market Research

Campaign Execution

Analytical Skills

Cross-functional Collaboration

Project Management

Brand Development

Brand Positioning

Education

Bachelor's degree in Marketing, Business Management, Communication, or related field

Job description

Job Description

• Manage brand positioning, product portfolio, and marketing activities to strengthen brand awareness and market competitiveness.
• Identify market opportunities, consumer needs, and emerging trends in the pet supplies industry.
• Develop and execute marketing campaigns, promotional programs, and product activation initiatives.
• Conduct competitor analysis, market research, and product performance evaluations.
• Collaborate with Product Development, Commercial, E-Commerce, and Trade Marketing teams to drive category growth.
• Monitor brand performance, sales contribution, marketing effectiveness, and budget utilization.
• Build strong product differentiation and ensure consistent brand communication across marketing channels.

Minimum Qualifications

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or a related field.
• Minimum 3–5 years of experience in Brand Management, Product Marketing, or Category Management.
• Experience in FMCG, consumer goods, pet supplies, or lifestyle products is preferred.
• Good understanding of brand development, product positioning, and marketing campaign execution.
• Familiarity with pet products, pet accessories, pet care, or pet lifestyle trends is an advantage.
• Strong analytical skills in market research, competitor analysis, and brand performance evaluation.
• Creative, proactive, and results-oriented with strong project management skills.
• Good communication and cross-functional collaboration skills.