Brand Manager – Fragrance

PT Auraluxe Indonesia; Jakarta Utara; On-site; IDR 800,000,000 - 1,200,000,000; Full time

Job summary

PT Auraluxe Indonesia is seeking an experienced Brand Manager to build and strengthen our luxury beauty and lifestyle brands in Indonesia. You will lead the annual brand plan, marketing strategy, campaigns, and budget, translating consumer insights into compelling brand initiatives and driving business growth.

Collaborate with Commercial, Retail, E-Commerce, Operations, Finance, and Management to ensure consistent brand messaging, manage launches, digital campaigns, influencer activities,

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years in brand management, preferably luxury cosmetics or beauty.
• Proven track record delivering growth through brand strategies.
• Strong understanding of luxury market dynamics and premium brands.
• Experience managing end-to-end product lifecycles and launches.
• Excellent analytical skills to interpret market data and insights.
• Leadership and ability to drive cross-functional teams.
• Excellent communication and presentation skills in English.
• Highly creative with aesthetics aligned to luxury brands.
• Proficient in digital marketing, including social media and e-commerce.

Responsibilities

• Develop and execute comprehensive brand strategies to strengthen luxury positioning.
• Lead planning and implementation of integrated campaigns across channels.
• Manage full product lifecycle from development to post-launch evaluation.
• Ensure brand communications align with luxury identity and standards.
• Conduct market research and analyze trends to identify growth opportunities.
• Collaborate with Sales, Product, Creative, and Retail teams for consistent messaging.
• Oversee brand budgets and ROI optimization.
• Build relationships with agencies, influencers, and media.
• Drive digital marketing initiatives and e-commerce optimization.
• Monitor performance metrics and provide actionable insights.
• Lead, mentor, and develop the brand team for high performance.
• Ensure excellence in in-store brand experience and customer journey.
• Stay updated on luxury industry trends to keep the brand aspirational.

Skills

Brand management

Luxury cosmetics

Digital marketing

Strategic thinking

Leadership

Analytics

Cross-functional collaboration

English fluency

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Social media platforms

E-commerce platforms

Campaign analytics tools

Job description

About Auraluxe Indonesia and Our Workplace

PT Auraluxe Indonesia is a leading distributor and retailer of premium beauty, fragrance, and lifestyle products in Indonesia. We are committed to delivering world-class beauty and fragrance experiences through our portfolio of luxury and premium brands.

At Auraluxe, we believe in innovation, excellence, and customer-centricity. We foster a dynamic and collaborative work environment where talented individuals are empowered to grow, make an impact, and contribute to the success of our brands. Through passion, integrity, and strategic thinking, we continuously strengthen our market presence and deliver exceptional value to our customers and business partners.

Job Description

Get to Know the Team

The Brand Manager plays a key role in building, developing, and strengthening the positioning of Auraluxe's brands in the Indonesian market. The role is responsible for developing and executing brand strategies that resonate with target consumers, increase brand awareness, build brand equity, and drive business growth.

We work collaboratively with various teams, including Commercial, Retail, E-Commerce, Operations, Finance, and Management, to ensure that brand strategies and activities are executed effectively and deliver a positive impact on the business.

We are looking for an individual who is passionate about beauty, fragrance, lifestyle, and brand development, with a strong strategic and creative mindset and the ability to translate consumer insights into relevant brand strategies and initiatives.

Get to Know the Role

We are seeking an experienced Brand Manager with a strong background and understanding of brand development and management within the beauty, fragrance, or lifestyle industry.

As a Brand Manager, you will be responsible for developing and executing comprehensive brand strategies to strengthen brand awareness, market presence, consumer engagement, and business performance.

You will develop the annual brand plan, marketing strategy, campaign plan, and budget based on business objectives, market trends, consumer insights, and competitor activities.

In this role, you will manage various brand and marketing activities, including product launches, integrated marketing campaigns, digital marketing, social media, KOL/influencer activities, events, retail activations, promotions, and other initiatives that support brand growth.

You will also analyze market trends, consumer behavior, competitor activities, sales performance, and campaign effectiveness to identify growth opportunities and provide relevant strategic recommendations.

In addition, the Brand Manager will collaborate closely with internal teams and external partners to ensure that all brand activities are aligned with established brand guidelines, positioning, and communication strategies.

You will also be responsible for monitoring brand performance, marketing budgets, campaign ROI, and key business indicators, as well as providing regular reports and strategic recommendations to management.

This role requires the ability to balance strategic thinking, creativity, commercial awareness, and execution excellence. You will have the opportunity to make a direct contribution to building strong brands and driving sustainable business growth in the Indonesian market.

Job Qualifications :

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Minimum of 3-5 years of experience in brand management, preferably within the luxury cosmetics or beauty industry
• Proven track record in developing and executing successful brand strategies that drive growth and elevate brand positioning.
• Strong understanding of luxury market dynamics, consumer behavior, and premium brand standards.
• Experience in managing end-to-end product lifecycle, including product launch, campaign execution, and performance evaluation.
• Excellent analytical skills with the ability to interpret market data, consumer insights, and sales performance.
• Strong leadership and project management skills, with the ability to collaborate across cross-functional teams.
• Exceptional communication and presentation skills, both written and verbal.
• Highly creative with a strong sense of aesthetics aligned with luxury brand identity.
• Proficient in digital marketing, including social media strategy, influencer marketing, and e-commerce platforms.
• Ability to work in a fast-paced environment while maintaining attention to detail and brand consistency.
• Fluent in English, both written and spoken

Job Descriptions :

• Develop and execute comprehensive brand strategies to strengthen brand positioning within the luxury cosmetics market.
• Lead the planning and implementation of integrated marketing campaigns across offline and digital channels.
• Manage the full product lifecycle, including new product development, launches, and post-launch performance evaluation.
• Ensure all brand communications and visual executions align with luxury brand identity, tone, and standards.
• Conduct market research and analyze consumer insights, trends, and competitor activities to identify growth opportunities.
• Collaborate with cross-functional teams (Sales, Product Development, Creative, and Retail) to ensure consistent brand messaging and execution.
• Oversee and manage brand budgets, ensuring effective allocation and ROI optimization.
• Build and maintain strong relationships with external partners, including agencies, influencers, and media.
• Drive digital marketing initiatives, including social media strategy, content development, and e-commerce optimization.
• Monitor brand performance through key metrics and provide actionable insights and recommendations.
• Lead, mentor, and develop the brand team to achieve business objectives and maintain high performance.
• Ensure excellence in in-store brand experience, including visual merchandising and customer journey alignment.
• Stay updated on luxury industry trends and innovations to keep the brand competitive and aspirational.