Luxury Fragrance Brand Manager

PT Auraluxe Indonesia; Jakarta Utara; On-site; IDR 800,000,000 - 1,200,000,000; Full time

Job summary

PT Auraluxe Indonesia is seeking an experienced Brand Manager to build and strengthen our luxury beauty and lifestyle brands in Indonesia. You will lead the annual brand plan, marketing strategy, campaigns, and budget, translating consumer insights into compelling brand initiatives and driving business growth.

Collaborate with Commercial, Retail, E-Commerce, Operations, Finance, and Management to ensure consistent brand messaging, manage launches, digital campaigns, influencer activities,

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years in brand management, preferably luxury cosmetics or beauty.
• Proven track record delivering growth through brand strategies.
• Strong understanding of luxury market dynamics and premium brands.
• Experience managing end-to-end product lifecycles and launches.
• Excellent analytical skills to interpret market data and insights.
• Leadership and ability to drive cross-functional teams.
• Excellent communication and presentation skills in English.
• Highly creative with aesthetics aligned to luxury brands.
• Proficient in digital marketing, including social media and e-commerce.

Responsibilities

• Develop and execute comprehensive brand strategies to strengthen luxury positioning.
• Lead planning and implementation of integrated campaigns across channels.
• Manage full product lifecycle from development to post-launch evaluation.
• Ensure brand communications align with luxury identity and standards.
• Conduct market research and analyze trends to identify growth opportunities.
• Collaborate with Sales, Product, Creative, and Retail teams for consistent messaging.
• Oversee brand budgets and ROI optimization.
• Build relationships with agencies, influencers, and media.
• Drive digital marketing initiatives and e-commerce optimization.
• Monitor performance metrics and provide actionable insights.
• Lead, mentor, and develop the brand team for high performance.
• Ensure excellence in in-store brand experience and customer journey.
• Stay updated on luxury industry trends to keep the brand aspirational.

Skills

Brand management

Luxury cosmetics

Digital marketing

Strategic thinking

Leadership

Analytics

Cross-functional collaboration

English fluency

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Social media platforms

E-commerce platforms

Campaign analytics tools

Job description

PT Auraluxe Indonesia is seeking an experienced Brand Manager to build and strengthen our luxury beauty and lifestyle brands in Indonesia. You will lead the annual brand plan, marketing strategy, campaigns, and budget, translating consumer insights into compelling brand initiatives and driving business growth.

Collaborate with Commercial, Retail, E-Commerce, Operations, Finance, and Management to ensure consistent brand messaging, manage launches, digital campaigns, influencer activities,