Brand Manager

PT LUCKY MOM INDONESIA; Jakarta Utara; On-site; IDR 279,000,000 - 446,400,000; Full time

Job summary

PT LUCKY MOM INDONESIA seeks a seasoned Brand Marketing professional to lead brand strategy and planning, ensuring omnichannel execution and enhanced brand image. You will analyze product-line needs and craft aligned promotion plans, coordinating cross-functional teams to meet marketing goals.

With 5+ years in leading brands, you will drive market research, support decision-making, and prioritise maternal/baby categories. English fluency is mandatory, and FMCG background is highly valued.

Qualifications

• Bachelor's degree from Communications, Industrial Engineering, or related field.
• Have experience in FMCG Industry especially baby product/baby diapers.
• Can speak English is a MUST.
• Experience in marketing departments of leading first-line brands and emerging entrepreneurial brands, with over 5 years of experience.

Responsibilities

• Responsible for brand marketing strategies and brand planning implementation plans, deep omnichannel marketing linkage, and comprehensively enhancing brand awareness and image.
• Deeply explore marketing needs of each product line and formulate promotion strategies including new media and office activity execution, achieving product-sales integration.
• Understand brand positioning, image, and strategy, and participate in improvements to establish brand image.
• Coordinate all departments to implement brand marketing strategies and decisions, achieving brand marketing goals.
• Conduct market research and analysis, complete annual market research reports, and provide basics for company decision-making.

Skills

English proficiency

FMCG experience

Brand management

Cross-functional collaboration

Education

Bachelor degree in Communications/Industrial Engineering/related

Job description

1. Responsible for brand marketing strategies and brand planning implementation plans, deep omnichannel brand marketing linkage, and comprehensively enhancing brand awareness and image

2. Deeply explore the marketing needs of each product line and formulate marketing promotion strategies for each product, including new media promotion and office activity strategies and execution, achieve the integration of product and sales

3. In-depth understanding of brand positioning, brand image, and brand strategy, and jointly participate in improvements and enhancements to establish brand image.

4. Coordinate all departments inside and outside the company to implement brand marketing strategies and related decisions, and ultimately achieve brand marketing goals.

5. Market research and analysis, complete annual market research reports, and provide basics for company decision-making.

Requirements:

Bachelor degree from Communication, Industrial Engineer, or related field

Have exeperience in FMCG Industry especially baby product/baby diapers

Can speak English is a MUST

Experience in the marketing departments of leading first-line brands and emerging entrepreneurial brands in foreign-invested or local consumer industries, with over 5 years of experience. Candidates with a background in maternal and infant products and fast-moving consumer goods brands will be given priority.

Possess rich and solid experience in brand management, and be familiar with brand, product, media, creativity, marketing, and other multidisciplinary skills.

Can accurately understand industry and consumer needs, and provide meaningful planning solutions for annual brand projects and daily communication.

Have experience creating successful industry-leading topics and best-selling new products or brands multiple times. Candidates with experience in successfully building start-up brands will be preferred.

Specialty Retail 101-1,000 employees