Brand Manager

Philip Morris International; Jakarta Pusat; On-site; IDR 279,000,000 - 468,720,000; Full time

Job summary

Philip Morris International in Jakarta is seeking a Brand Manager to lead brand marketing initiatives, identify target customers, and tailor messaging across channels to maximize brand appeal.

You will develop brand positioning, oversee marketing campaigns, and ensure consistent brand experience. Fluent English and Bahasa Indonesia, plus strong communication and analytical skills, are required.

Qualifications

• Bachelor’s degree in related studies.
• Minimum 5 years of experience in brand management.
• Fluent in English and Bahasa Indonesia, both verbal and written.
• Good communication skills and collaborative attitude.
• Analytical thinking and strong business acumen.

Responsibilities

• Identify target customers and customize marketing messages across channels.
• Develop brand positioning, marketing themes, and media channels.
• Plan and implement marketing strategies and campaigns.
• Oversee development and distribution of marketing materials.
• Ensure customer experience aligns with brand image and strategy.
• Monitor campaign effectiveness and media investments.

Skills

Brand management

Market research

Campaign analysis

Communication skills

English language

Education

Bachelor's degree

Job description

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

We are looking for aBrand Manager who will be based in Jakarta.

your 'day-to-day':

• Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal. Work is responsible for developing and deploying a core brand creative idea and brand guidelines that ensure all activities and representations of the brand in market are consistent with the defined positioning/architecture including:
• Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment
• Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, dynamic content, face-to-face, etc.)
• Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
• Overseeing development and distribution of marketing materials
• Ensuring customer experience is in line with brand image and strategy
• Monitoring the effectiveness of marketing campaigns & tactics
• Responsible for maximizing the impact of campaigns Identifies target audience and analyzes their characteristics, behavior and media habits to decide how to best communicate with them
• Designs a media plan based on the company’s objectives Analyzes the effectiveness of the campaign and media investments.
• Brand innovation

what we're looking for:

• Require a minimum of Bachelor’s degree in related studies
• Minimum 5years of experience in brand management
• Fluent in English and Bahasa Indonesia, both verbal and written
• Good communication skills and strong collaborative attitude
• Possess analytical thinking and good business acumen