IQOS Master Brand Act. Exec.

PT HM Sampoerna Tbk.; Daerah Khusus Ibukota Jakarta; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PMI Indonesia is seeking a marketing professional to lead brand activation and creative development for a digital, omni-channel strategy. You will shape storytelling, coordinate multi-channel content, and collaborate with internal and external partners to deliver premium brand experiences.

This role requires at least 2 years in brand building and activation, strong communication in Bahasa and English, and the ability to translate brand objectives into compelling consumer journeys across events,

Qualifications

• Brand building experience

Responsibilities

• Develop and coordinate the creation and production of branding and promotional materials that support brand and business objectives.
• Design and maintain brand visual identity through the development and governance of creative toolboxes, guidelines, and brand guardrails.
• Develop compelling creative concepts that reinforce brand positioning and strengthen consumer engagement.
• Drive distinctive storytelling through consistent visual identity, messaging, tone of voice, and emerging creative technologies.
• Oversee the development of content across multiple formats and channels, including digital, social, retail, CRM, web, paid media, and experiential platforms.
• Coordinate internal teams and external agencies to deliver high-quality creative production, including photography, videography, CGI, animation, and other marketing assets.
• Ensure messaging consistency and maximize synergies across all communication channels.
• Measure content effectiveness and continuously optimize creative performance based on consumer and business insights.
• Develop activation strategies that translate brand objectives into impactful consumer experiences across events, retail, and other consumer touchpoints.
• Support execution of brand activations, ensuring alignment with brand strategy, campaign objectives, and visual guideline.
• Own the creative direction and quality of all branding elements across activations, ensuring consistency, visibility, and premium execution throughout the consumer journey.
• Support the planning and execution of both local and global consumer promotions, ensuring seamless adaptation and implementation within market requirements.
• Collaborate with cross-functional teams to develop promotional mechanics, consumer journeys, communication plans, and execution frameworks.
• Monitor performance and derive insights to continuously improve effectiveness and consumer experience.
• Identify and cultivate strategic collaborators, creators, and IPs to co-create brand-building initiatives that enhance consumer engagement and brand relevance.

Job description

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand.

Your 'day To Day'

• Develop and coordinate the creation and production of branding and promotional materials that support brand and business objectives.
• Design and maintain brand visual identity through the development and governance of creative toolboxes, guidelines, and brand guardrails.
• Develop compelling creative concepts that reinforce brand positioning and strengthen consumer engagement.
• Drive distinctive storytelling through consistent visual identity, messaging, tone of voice, and emerging creative technologies.
• Oversee the development of content across multiple formats and channels, including digital, social, retail, CRM, web, paid media, and experiential platforms.
• Coordinate internal teams and external agencies to deliver high-quality creative production, including photography, videography, CGI, animation, and other marketing assets.
• Ensure messaging consistency and maximize synergies across all communication channels.
• Measure content effectiveness and continuously optimize creative performance based on consumer and business insights.
• Develop activation strategies that translate brand objectives into impactful consumer experiences across events, retail, and other consumer touchpoints.
• Support execution of brand activations, ensuring alignment with brand strategy, campaign objectives, and visual guideline.
• Own the creative direction and quality of all branding elements across activations, ensuring consistency, visibility, and premium execution throughout the consumer journey.
• Support the planning and execution of both local and global consumer promotions, ensuring seamless adaptation and implementation within market requirements.
• Collaborate with cross-functional teams to develop promotional mechanics, consumer journeys, communication plans, and execution frameworks.
• Monitor performance and derive insights to continuously improve effectiveness and consumer experience.
• Identify and cultivate strategic collaborators, creators, and IPs to co-create brand-building initiatives that enhance consumer engagement and brand relevance.

Who We’re Looking For

• Academic Background: preferable Marketing/Management, Economics/Finance or Computer Science/Statistics/Math/Engineering
• Minimum 2 years of related experience in brand building, consumer activation planning and execution.
• Excellent communication and Presentation skill, both in Bahasa and English
• Proven experience in collaboration and strategic thinking