Brand & Content Marketing Manager

Pengiklan Anonim; Jakarta Utara; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Pengiklan Anonim in Jakarta leads two dynamic food ventures—a budget steakhouse expanding into premium cuts and a modern meat shop serving home cooks and gourmets. The Content Marketing Manager will own social media, brand positioning, and community growth across both restaurant and retail operations.

You will create high‑aesthetic visuals, craft brand copy, plan influencer collaborations, and drive digital promotions.

Qualifications

• Experience as Content Marketing Manager or similar role.
• Proven ability to plan and execute social media campaigns across platforms (TikTok, Instagram).
• Ability to translate food/culinary experiences into visual content.

Responsibilities

• Lead social media presence (TikTok, Instagram, short-form video).
• Strategize brand positioning as restaurant expands to premium cuts while engaging budget audience.
• Plan influencer collaborations, tastings, promos, and community initiatives across restaurant and retail operations.

Skills

Social media marketing

Content creation

Brand storytelling

Video concepts

Tools

Video editing software

Job description

Lead the visual identity and growth of two dynamic food ventures: a high-volume budget steak house expanding into premium cuts, and a modern meat shop serving both everyday cooks and high-end culinary enthusiasts. You will drive social media presence, brand positioning, and community growth across both restaurant and retail operations.

Key responsibilities

• Lead social media presence (TikTok, Instagram, short-form video). Concept, direct, and execute high-aesthetic visuals, video trends, and brand copy.
• Strategize the positioning shift for the restaurant as it introduces higher-tier steak cuts while keeping the core budget audience engaged.
• Tap into the local market mindset—understanding what drives value-conscious diners versus gourmet home chefs buying premium cuts.
• Plan influencer collaborations, tasting events, digital promos, and community initiatives across both restaurant and retail operations.

About you

Digital-first marketer with instinctive knowledge of what works on social media—visual aesthetics, viral audio hooks, and authentic engagement.

Ability to turn meat cuts, culinary prep, and dining experiences into visually stunning, mouth-watering content.

Strong pulse on Indonesian consumer behavior, lifestyle trends, and what makes local audiences connect with a brand.

Strategic and action-oriented mindset—think long-term about brand perception while being hands-on with content creation and execution.

Application requirements

• Which of the following statements best describes your right to work in Indonesia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Content Marketing Manager?
• Which of the following types of qualifications do you have?
• How many years experience in Brand Management do you have?