Brand and Promotion Supervisor

Asaba Group; Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Asaba Group, a respected Indonesian imaging, printing solutions and stationery distributor, seeks a Brand & Marketing Supervisor to lead marketing for Agatis Stationery Products. You will shape brand strategy, run campaigns, and coordinate across Sales, Product, and Digital Marketing teams.

Ideal candidates have 3–5 years in brand management within FMCG or consumer goods, strong digital and promotional skills, and excellent communication, with willingness to travel as needed.

Qualifications

• Bachelor's degree in marketing, business management, or related field.
• 3–5 years of experience in brand management/marketing.
• Strong understanding of brand management, marketing strategy, digital marketing, and promotions.

Responsibilities

• Develop and execute brand and marketing strategies for Agatis Stationery products to increase brand awareness, market penetration, and sales performance.
• Manage and strengthen the Agatis brand identity across channels.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Develop and execute marketing campaigns, promotions, and product launches.
• Collaborate with Sales, Product, and Digital Marketing teams to implement strategies.
• Create engaging content for digital and offline channels (social media, marketplaces, events, POS).
• Monitor campaign effectiveness using brand awareness, engagement, leads, and sales metrics.
• Manage budgets and allocate resources effectively.
• Build relationships with agencies, vendors, and partners.
• Prepare regular marketing reports and insights for management.
• Support new product development, packaging, and promotional materials.
• Stay updated on stationery industry trends and consumer behavior.

Skills

Brand management

Brand activation

Marketing

Digital marketing

Promotional activities

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

About the role

We are looking for a creative, strategic, and results-oriented Brand & Marketing Supervisor to lead and develop marketing activities for Agatis Stationery Products. This role will be responsible for strengthening brand awareness, developing marketing strategies, and driving product growth through effective marketing campaigns and market initiatives.

Key Responsibilities:

Develop and execute brand and marketing strategies for Agatis Stationery products to increase brand awareness, market penetration, and sales performance.

Manage and strengthen the Agatis brand identity, ensuring consistent brand positioning and communication across all marketing channels.

Conduct market research and competitor analysis to identify market trends, customer needs, and new business opportunities.

Develop and execute marketing campaigns, promotional programs, and product launches for Agatis Stationery.

Collaborate with the Sales, Product, and Digital Marketing teams to ensure effective implementation of marketing strategies.

Develop engaging marketing content and promotional materials for digital and offline channels, including social media, marketplaces, events, exhibitions, and point-of-sale materials.

Monitor and evaluate the effectiveness of marketing campaigns based on brand awareness, engagement, leads, and sales performance.

Manage marketing budgets and ensure effective allocation of resources to achieve business objectives.

Build relationships with external partners, agencies, vendors, and relevant business communities to support marketing initiatives.

Prepare regular marketing reports, market insights, and performance analysis for management.

Support the development of new products, packaging, promotional materials, and other brand-related initiatives.

Stay updated on stationery industry trends, consumer behavior, and emerging marketing channels to identify opportunities for Agatis.

What we're looking for

Bachelor's degree in All Major (prefered from Marketing, Business Management, Communication, or a related field is point plus)

Minimum 3–5 years of experience in Brand Management, Brand Activation, Marketing Field, Marketing, Product Marketing, or a related position, preferably in the FMCG, stationery, retail, or consumer goods industry.

Strong understanding of brand management, marketing strategy, digital marketing, and promotional activities.

Creative, analytical, and commercially minded with strong attention to detail.

Excellent communication, presentation, negotiation, and interpersonal skills.

Strong project management skills with the ability to manage multiple campaigns and deadlines.

Proficient in Microsoft Office and familiar with digital marketing and social media platforms.

Able to work collaboratively with cross-functional teams and external partners.

Willing to mobile and travel when required.

Originally distributing stationery products in 1962, ASABA GROUP was formed on May 1974.

The GROUP has successfully transformed itself into a respected and reputable Indonesian company with strong business units excel in each establishment and market. Asaba Group, has grown to be a leading group company of Imaging & Printing Solutions, provider and also Stationery, Office Equipment, & Surveying instruments distributor in Indonesia.