BRAND ACTIVATION OFFICER

Sampoerna Schools System; Jakarta Selatan; On-site; IDR 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Health insurance

Professional development

Job summary

The Sampoerna Schools System in Jakarta Selatan is seeking a Brand Activation Specialist to lead activation plans and collaborate across channels to raise brand visibility and impact.

You will drive campaigns across digital, events, CRM, PR, and social media while coordinating logistics and measuring outcomes to inform future strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in brand activation, marketing, or project management; exposure in education industry is a bonus.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills.
• Creative mindset with a passion for social impact and community development.
• Proficiency in digital marketing tools and platforms is a plus.
• Well-versed in writing and communicating in English, as well as engaging with respective users

Responsibilities

• Develop comprehensive activation plans (Leads Generation Event, School Event & Referral Program) that align with the business units objectives and target audience.
• Collaborate with cross-functional teams to identify key messages and strategies for brand initiatives.
• Implement brand activation campaigns collaborating with various channels, including digital, events, CRM, PR, Social Media and community outreach.
• Coordinate logistics and manage on-ground execution to ensure successful program delivery.
• Monitor and evaluate the effectiveness of brand activation activities using KPIs.
• Prepare detailed reports and presentations to share insights and outcomes with stakeholders.
• Work closely with brands, communications, and business unit teams to ensure consistency in messaging and brand representation.
• Build and maintain relationships with external partners and community organizations to enhance activation efforts.
• Stay updated on industry trends and best practices in brand activation and community engagement.
• Propose innovative ideas and strategies to enhance brand visibility and impact.

Skills

Brand activation

Marketing experience

Project management

Analytical skills

Communication skills

Digital marketing tools

English communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

The Sampoerna Schools Systemis Indonesia’s most comprehensive, integrated educational pathway from early childhood to university. Our schools offer internationally-recognized curriculum and the opportunity to earn globally-recognized credentials and degrees that open a world of possibilities for our graduates.

Our academic program was designed by leading educators who embrace the best practices from America, Europe and Asia to create a powerful, unique educational experience that respects Indonesian culture and core values of the Putera Sampoerna Foundation.

Job Description

• Develop comprehensive activation plans (Leads Generation Event, School Event & Referral Program) that align with the business units objectives and target audience.
• Collaborate with cross-functional teams to identify key messages and strategies for brand initiatives.
• Implement brand activation campaigns collaborating with various channels, including digital, events, CRM, PR, Social Media and community outreach.
• Coordinate logistics and manage on-ground execution to ensure successful program delivery.
• Monitor and evaluate the effectiveness of brand activation activities using key performance indicators (KPIs).
• Prepare detailed reports and presentations to share insights and outcomes with stakeholders.
• Work closely with brands, communications, and business unit teams to ensure consistency in messaging and brand representation.
• Build and maintain relationships with external partners and community organizations to enhance activation efforts.
• Stay updated on industry trends and best practices in brand activation and community engagement.
• Propose innovative ideas and strategies to enhance brand visibility and impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in brand activation, marketing, or project management;exposure and experience in education industry is a bonus.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills.
• Creative mindset with a passion for social impact and community development.
• Proficiency in digital marketing tools and platforms is a plus.
• Well-versed in writing and communicating in English, as well as engaging with respective users

Additional Information

This position will be handling for Sampoerna Academy and Little Thinkers business unit.

Due to the large numbers of applications, we will only contact those who are shortlisted and invited for the interview stage.

Thank you for your interest and wish you all the very best

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