Biddable Specialist

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

Publicis Groupe Indonesia is seeking an experienced Campaign Execution specialist to set up and manage biddable campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and DV360. You will ensure assets and tracking are properly implemented and deliver data-driven optimisations daily.

You will also prepare regular performance reports, provide actionable insights, and support planning across media channels while collaborating closely with account teams and clients in a fast-paced agency

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2–3 years of experience in biddable/performance media, ideally in an agency.
• Hands-on with Google Ads, Meta Ads Manager, and DV360; familiarity with TikTok Ads is a plus.
• Strong analytical skills; proficient in Excel/Google Sheets and dashboards.
• Knowledge of tracking, attribution, and performance metrics (CPM, CPC, CTR, CPA, ROAS).

Responsibilities

• Set up, launch, and manage campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and DV360.
• Monitor budget, pacing, and performance daily; optimise to meet client KPIs.
• Ensure assets, tags, pixels, and tracking are implemented accurately and on time.
• Prepare regular performance reports and post-campaign analyses with insights and recommendations.
• Plan support: assist in developing media plans, budget allocations, and channel strategies; collaborate with teams.

Skills

Analytical thinking

Data-driven

Excel/Sheets

Campaign optimization

Bilingual communication

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

DV360

TikTok Ads

The Trade Desk

Job description

• Campaign Execution: Set up, launch, and manage biddable campaigns across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and DV360.
• Performance Monitoring & Optimisation: Monitor pacing, budget, and performance daily, and make data-driven optimisations to meet client KPIs.
• Campaign Setup & Tracking: Make sure assets, tags, pixels, and tracking requirements are implemented accurately and on time.
• Reporting & Insights: Prepare regular performance reports and post-campaign analyses with clear insights and recommendations.
• Planning Support: Help develop media plans, budget allocations, and channel strategies.
• Stakeholder Collaboration: Work closely with account teams, clients, and platform partners so everyone stays aligned on campaign objectives.
• Test & Learn: Identify and run testing opportunities, such as A/B tests, audience tests, and creative tests, to improve efficiency and results.
• Platform Knowledge: Keep up to date with platform updates, industry trends, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 2–3 years of experience in biddable or performance media, preferably in a media agency.
• Hands‑on experience with Google Ads, Meta Ads Manager, and/or DV360. Familiarity with TikTok Ads, The Trade Desk, or LinkedIn Ads is a plus.
• Strong analytical skills, with proficiency in Excel/Google Sheets and reporting dashboards.
• Understanding of tracking, attribution, and performance metrics (CPM, CPC, CTR, CPA, ROAS).
• Good communication and presentation skills in English and Bahasa Indonesia.
• Detail‑oriented, proactive, and able to manage several campaigns at once.
• Platform certifications (Google Ads, Meta Blueprint, DV360) are an advantage.