Bali Marketing Lead: Content, Activations & Growth

Cove Living Indonesia; Provinsi Bali; Hybrid; IDR 200,880,000 - 357,120,000; Full time

Job summary

Cove Living Indonesia in Bali is seeking a Senior Marketing & Digital Content specialist to lead local marketing initiatives for our Bali properties. You will adapt brand direction to resonate with the local market and collaborate with HQ Marketing and Regional Online Marketing teams.

This senior role requires 3+ years in social media marketing, content strategy, or marketing activation, a bachelor’s degree, and hands-on video editing with CapCut, VN, or Adobe Express.

Qualifications

• Bachelor’s degree and minimum 3 years' experience in social media marketing, content strategy, or marketing activation.
• Deep understanding of the Bali market: culture, community networks, media landscape, and consumer behavior.
• Hands-on video editing and basic graphic design; familiarity with CapCut, VN, and/or Adobe Express is a plus.
• Demonstrated track record in managing KOL activations or influencer campaigns, from talent selection to performance reporting.
• Familiarity with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, or similar) to analyze data and extract actionable insights.
• Track record of running offline activations or events with measurable awareness/lead outcomes.

Responsibilities

• Strategize and ideate social media content plans for Cove's Bali properties, adapting brand direction into content that resonates locally — in close collaboration with HQ Marketing and Regional Online Marketing teams
• Plan and lead marketing photo/video shoots — coordinating vendors, talent, locations, and timelines
• Source, negotiate, and manage influencer partnerships and collaborations to drive brand awareness and quality lead generation
• Design and execute offline marketing activations suited to the Bali market: brand partnerships, community collaborations, and agent partnership programs to build awareness and generate quality leads
• Support and help run extended marketing programs (Coveuphoria, Bali Media Gathering, Bali market research initiatives, and similar)
• Apply a hospitality-first marketing mindset — ensuring every activation, shoot, and content piece reflects Cove's service and brand standards
• Act as the marketing point of contact for Bali, coordinating cross-functionally with Jakarta HQ Marketing & Creative team, Bali Design & Operations, and Tenant Experience team
• Track Bali market trends, competitor activity, and tenant sentiment to continuously sharpen content and activation strategy
• Lead local marketing event collaborations end-to-end — from concept to execution — to build awareness and generate enquiries, positioning Cove as a hybrid coliving brand with a strong presence in Bali
• Report on content and activation performance regularly, tying results back to awareness and lead-generation goals

Skills

Social media marketing

Content strategy

Marketing activation

Influencer campaigns

Event marketing

Video editing

Graphic design

Analytics

Education

Bachelor's degree

Tools

CapCut

VN

Adobe Express

Job description

Cove Living Indonesia in Bali is seeking a Senior Marketing & Digital Content specialist to lead local marketing initiatives for our Bali properties. You will adapt brand direction to resonate with the local market and collaborate with HQ Marketing and Regional Online Marketing teams.

This senior role requires 3+ years in social media marketing, content strategy, or marketing activation, a bachelor’s degree, and hands-on video editing with CapCut, VN, or Adobe Express.