Bali HORECA Sales & Distribution Leader

MatchaTalent; Kecamatan Ubud; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

MatchaTalent in Bali seeks a Sales & Marketing Manager to lead offline sales and marketing across Bali, focusing on expanding HORECA accounts, strengthening distributor partnerships, and driving sustainable revenue growth for bottled water.

You will oversee customer acquisition, distributor management, and field execution while building relationships with hotels, restaurants, cafés, bars and other hospitality operators.

Qualifications

• Bachelor's Degree in any discipline.
• Minimum 5 years in Sales & Marketing within FMCG, beverage, packaged food, drinking water, or HORECA industries.
• Minimum 3 years of managerial or team leadership experience.
• Proven experience developing offline sales channels and expanding distribution networks.
• Strong existing network within Bali's HORECA market, including hotels, restaurants, cafés, bars, hospitality operators, distributors, and beverage wholesalers.
• Demonstrated success in customer acquisition, distributor management, and key account development.
• Strong commercial acumen with excellent business development, negotiation, and relationship management skills.
• Experience leading and developing sales teams.
• Ability to analyze sales performance, market trends, and commercial opportunities.
• Self-driven, hands-on, and capable of working independently with minimal supervision.
• Professional proficiency in English for business communication with management and stakeholders.

Responsibilities

• Develop and execute offline sales strategies to increase market penetration throughout Bali.
• Build, manage, and expand distributor networks, wholesalers, and strategic channel partners.
• Identify and acquire new HORECA customers including hotels, restaurants, cafés, bars, beach clubs, and hospitality operators.
• Conduct customer visits, commercial presentations, negotiations, and business development activities.
• Maintain strong relationships with existing customers while expanding new business opportunities.
• Lead and supervise the sales team by providing coaching, performance monitoring, and execution guidance.
• Organize product activations, sampling programs, and promotional activities to strengthen brand visibility.
• Monitor competitor activities, pricing strategies, customer trends, and market developments.
• Prepare sales reports, revenue analysis, forecasting, and commercial performance updates for senior management.
• Achieve monthly sales targets, revenue objectives, customer acquisition goals, and distribution expansion KPIs.

Skills

Sales & Marketing

Channel development

Negotiation

Leadership

Market analysis

Customer acquisition

English business communication

HORECA networking

Education

Bachelor's Degree

Job description

MatchaTalent in Bali seeks a Sales & Marketing Manager to lead offline sales and marketing across Bali, focusing on expanding HORECA accounts, strengthening distributor partnerships, and driving sustainable revenue growth for bottled water.

You will oversee customer acquisition, distributor management, and field execution while building relationships with hotels, restaurants, cafés, bars and other hospitality operators.