B2B Growth Marketing Coordinator

MatchaTalent; Depok; On-site; IDR 150,000,000 - 230,000,000; Full time

Job summary

MatchaTalent is seeking a Digital Marketing Coordinator to lead end-to-end digital marketing efforts for its growing B2B and e-commerce initiatives. You will manage performance campaigns, SEO, content, and marketing automation, collaborating with leadership and a small specialist team to optimize acquisition and retention.

The role requires a data-driven mindset, strong analytical skills, and a proactive approach to testing and optimization in a fast-paced environment with tight timelines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years of hands-on digital marketing experience in B2B/e-commerce settings.
• Strong background in paid campaigns with measurable lead generation results.
• Proficient in Google Ads, Meta Ads, GA4 and CRO techniques.
• Experience with marketing automation and CRM workflows.

Responsibilities

• Develop multi-channel customer acquisition strategies to generate qualified B2B leads and orders.
• Manage end-to-end digital marketing activities and campaigns.
• Coordinate with external agencies and internal teams for assets and optimization.
• Improve landing pages, conversion rates, and customer journeys through testing.
• Prepare regular performance reports and strategic recommendations.

Skills

Digital marketing

Performance marketing

SEO

Marketing automation

CRM workflows

Lead generation

Email campaigns

WhatsApp campaigns

A/B testing

Education

Bachelor's degree in Marketing

Business Administration

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Job description

MatchaTalent is seeking a Digital Marketing Coordinator to lead end-to-end digital marketing efforts for its growing B2B and e-commerce initiatives. You will manage performance campaigns, SEO, content, and marketing automation, collaborating with leadership and a small specialist team to optimize acquisition and retention.

The role requires a data-driven mindset, strong analytical skills, and a proactive approach to testing and optimization in a fast-paced environment with tight timelines.