B2B Growth Marketing Coordinator

MatchaTalent; Batam; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

MatchaTalent seeks a Digital Marketing Coordinator to drive B2B and e-commerce growth in Indonesia (Cikarang on-site). You will manage end-to-end digital campaigns, optimize funnels, and coordinate with specialists to improve CPL, CAC, CR, and ROAS.

You will oversee SEO, automation, CRM workflows, and multi-channel nurture, while collaborating with leadership, vendors, and tech teams to test new growth initiatives and deliver measurable results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 3–5 years of hands-on digital marketing experience, preferably in e-commerce, B2B platforms, or tech startups.
• Strong understanding of retail, consumer goods, e-commerce, or B2B customer acquisition.
• Proven experience managing paid campaigns across Google Ads and Meta Ads with measurable lead generation, conversion and ROAS.
• Strong command of Google Ads, Meta Ads Manager, GA4/GA, and Google Tag Manager.
• Experience managing marketing automation tools, CRM workflows, and lead-nurturing campaigns.
• Familiarity with SEO strategy, keyword research, CRO and website optimization.
• Experience managing external agencies and vendors.
• Strong analytical skills to translate marketing data into actionable recommendations.
• Commercially driven with focus on measurable customer acquisition and revenue impact.
• Proactive, curious, and able to thrive in a fast-paced environment.
• Strong problem-solving and brainstorming abilities to propose growth initiatives to senior management.
• Ability to work independently while coordinating with internal teams and external stakeholders.
• Strong project management and execution skills to manage multiple campaigns and deadlines.
• Fluent in English for technical documentation, presentations, and reporting.

Responsibilities

• Develop and execute multi-channel customer acquisition strategies to generate B2B leads, sign-ups, and orders.
• Build and optimize customer acquisition funnels across digital channels.
• Track CPL, CAC, CR, and ROAS and drive improvements.
• Coordinate daily performance marketing activities with Meta Ads and Google Ads specialists.
• Monitor campaign performance, budget allocation, audience targeting, and A/B tests.
• Identify opportunities to improve landing pages, conversions and customer journeys.
• Manage external creative agencies and marketing vendors for timely delivery of assets.
• Prepare creative briefs for ads, videos, and digital content.
• Collaborate with tech teams to implement marketing automation, CRM workflows, and lead tracking.
• Develop and optimize email and WhatsApp lead-nurturing campaigns.
• Oversee SEO initiatives, keyword strategy, and technical site optimization.
• Plan and execute offline B2B marketing events and exhibitions.
• Coordinate online and offline marketing to maintain brand consistency.
• Conduct market research and competitor analysis for new growth opportunities.
• Prepare performance reports, insights, and recommendations for management.
• Work with leadership to test new growth campaigns and initiatives.

Skills

Digital marketing

Lead generation

SEO

Google Ads

Meta Ads

Marketing automation

CRM workflows

Email marketing

A/B testing

Analytics

English communication

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

GA4/Google Analytics

Google Tag Manager

Job description

MatchaTalent seeks a Digital Marketing Coordinator to drive B2B and e-commerce growth in Indonesia (Cikarang on-site). You will manage end-to-end digital campaigns, optimize funnels, and coordinate with specialists to improve CPL, CAC, CR, and ROAS.

You will oversee SEO, automation, CRM workflows, and multi-channel nurture, while collaborating with leadership, vendors, and tech teams to test new growth initiatives and deliver measurable results.