Autonomous AI Marketing Engineer for Real-Time Campaigns

Wego; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Wego, a leading online travel metasearch, seeks a Marketing Automation & AI Engineer to design autonomous AI agents and real-time marketing automation within the MarTech team in Jakarta.

You will work with the Performance Marketing team to translate KPIs into configurable systems, build data flows for dynamic content, and deploy AI-driven optimization across Meta, Google Ads, TikTok, and other channels. This role blends AI engineering with hands-on campaign orchestration to boost ROAS.

Qualifications

• 3+ years in performance/digital marketing analytics and marketing automation with hands-on experience in AI engineering.
• Deep understanding of paid/performance marketing KPIs, how media platforms work (campaign structure, auction mechanics, targeting, measurement) and their APIs (Meta, Google Ads, TikTok), and MMP tooling (AppsFlyer, Adjust).
• Proven experience building end-to-end campaign automation systems including programmatic campaign creation, ML-driven optimization, and automated actions via ad platform APIs.

Responsibilities

• Campaign Creation & Optimization Automation: Architect end-to-end automated workflows for campaign creation, audience segmentation, creative assembly, launch, and continuous optimization using AI/ML signals to drive dynamic bidding, budget pacing, and A/B testing across channels.
• AI-Driven Content Orchestration: Engineer multi-agent systems to generate and iterate on personalized ad content (ad copy, images, videos) at scale.
• Agile Data Activation & Automation Infrastructure: Build and maintain flexible data flows optimized for real-time marketing activation. Ensure data structures are explicitly designed for dynamic content generation and automated campaign adjustment rather than just static reporting or legacy ETL pipelines.
• Performance Marketing Collaboration: Partner daily with the Performance Marketing team to translate KPIs and rapidly changing campaign objectives into technical configurations; ensure data integrity, API reliability, and consistent AI agent deployments across all paid channels.
• Agentic Workflow Development: Design, build, and deploy autonomous AI agents using LLMs (Claude, Gemini, OpenAI) for automated marketing workflows.

Tools

Meta API

Google Ads API

TikTok API

AppsFlyer

Adjust

Job description

Wego, a leading online travel metasearch, seeks a Marketing Automation & AI Engineer to design autonomous AI agents and real-time marketing automation within the MarTech team in Jakarta.

You will work with the Performance Marketing team to translate KPIs into configurable systems, build data flows for dynamic content, and deploy AI-driven optimization across Meta, Google Ads, TikTok, and other channels. This role blends AI engineering with hands-on campaign orchestration to boost ROAS.