Assortment & Onboarding Lead (Retail)-ID

LAZADA.CO.ID; Indonesia; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Lazada Group Indonesia is seeking an Assortment Management & Lifecycle Owner to drive a healthy, competitive retail assortment across seller onboarding, incubation, and structured offboarding. You’ll lead frameworks, monitor metrics, and ensure availability and GMV growth.

In this role you will coordinate across Commercial, Pricing, Sales Planning, Supply Chain, and Retail Excellence, delivering actionable analytics, scorecards, and lifecycle playbooks to guide leadership decisions.

Qualifications

• Experience in e-commerce assortment or marketplace operations.
• Ability to design onboarding and incubation processes.
• Strong analytical and data-driven decision making.

Responsibilities

• Own the Retail assortment lifecycle from onboarding to offboarding.
• Define and maintain assortment health frameworks.
• Monitor assortment metrics across categories.
• Design onboarding frameworks for new sellers and SKUs.
• Own incubation phase with milestones and escalation paths.
• Manage offboarding criteria based on data and strategy.
• Coordinate across Commercial, Pricing, Sales Planning, Supply Chain, and Retail Excellence.
• Provide analytics: health reports, scorecards, and trend analysis.
• Flag anomalies with context and present findings to stakeholders.
• Prepare materials for internal reviews and leadership requests.

Skills

Cross-functional coordination

Analytical thinking

Stakeholder management

E-commerce operations

Job description

Assortment Management & Lifecycle Ownership

• Take full ownership of the Retail assortment lifecycle — from identifying and onboarding high-potential sellers and SKUs, through incubation and growth, to structured offboarding when products or sellers no longer meet performance standards. Your goal is a consistently healthy, competitive, and relevant assortment that drives category growth.
• Define and maintain assortment health frameworks, covering onboarding criteria, incubation milestones, and offboarding thresholds
• Monitor assortment metrics (active SKU count, sell-through, availability, GMV contribution) across categories to identify gaps and opportunities

Onboarding Strategy & Execution

• Design and execute the onboarding strategy for new sellers and SKUs entering the Retail channel. You are responsible for ensuring that every new assortment is properly scoped, commercially viable, and operationally ready before go-live.
• Develop onboarding frameworks that standardize how new sellers and SKUs are evaluated, approved, and launched into the Retail channel

Incubation Strategy & Operations

• Own the incubation phase for newly onboarded sellers and SKUs, ensuring they receive the structured support needed to reach sustainable performance. You define what success looks like during incubation and build the operational cadence to get there.
• Design incubation playbooks with clear milestones (e.g., first order, target GMV, conversion rate thresholds) and escalation paths for underperformers

Offboarding Strategy & Execution

• Manage the offboarding process for sellers and SKUs that no longer meet performance standards or strategic fit. Your role is to ensure offboarding decisions are data-driven, structured, and executed with minimal disruption to the business.
• Establish offboarding criteria based on quantitative thresholds (e.g., sustained low GMV, poor availability, margin erosion) and qualitative factors (strategic relevance, brand value)

Cross-Functional Coordination & Analytics

• Serve as the operational bridge between assortment decisions and cross-functional execution. You ensure that strategy translates into action across all touchpoints, and that leadership has the data and context to make informed decisions.
• Act as the coordination anchor between Commercial, Pricing, Sales Planning, Supply Chain, and Retail Excellence on all assortment-related initiatives
• Provide analytical support that enables faster, better-informed decisions — including assortment health reports, seller performance scorecards, and lifecycle trend analysis
• Drive follow-through on action items from cross-functional meetings and ensure decisions are translated into execution
• Flag anomalies and performance gaps with context and interpretation, not just data, and present findings to stakeholders with clarity
• Support preparing materials for internal reviews, business planning cycles, and ad-hoc leadership requests related to assortment performance

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Launched in 2012, Lazada Group has grown to become the leading online shopping and selling destination in Southeast Asia. The company has about 5,500 employees in the region, with operations in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and a team in Hong Kong that drives cross-border marketplace activities. Lazada also operates technology hubs in Ho Chi Minh City and in Moscow.

Lazada’s strong performance has earned the support of key investors such as Alibaba Group, Temasek Holdings and Rocket Internet.

We are searching for dynamic, entrepreneurial, broad-minded individuals to join us. Be part of the team that is steering the exciting eCommerce revolution in Southeast Asia!

Launched in 2012, Lazada Group has grown to become the leading online shopping and selling destination in Southeast Asia. The company has about 5,500 employees in the region, with operations in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and a team in Hong Kong that drives cross-border marketplace activities. Lazada also operates technology hubs in Ho Chi Minh City and in Moscow.

Lazada’s strong performance has earned the support of key investors such as Alibaba Group, Temasek Holdings and Rocket Internet.

We are searching for dynamic, entrepreneurial, broad-minded individuals to join us. Be part of the team that is steering the exciting eCommerce revolution in Southeast Asia!