Associate Director, HPV Marketing & Brand Growth

Merck; Jakarta Pusat; On-site; IDR 1,200,000,000 - 2,000,000,000; Full time

Job summary

Merck Indonesia is seeking an accomplished Marketing Director to lead the HPV vaccine portfolio. You will shape strategic directions, develop comprehensive brand plans, and mobilize both marketing and sales teams to boost market share and awareness of HPV vaccination.

You will collaborate with medical affairs, regulatory, and sales to design multi-channel campaigns, digital activations, and community outreach while ensuring compliance with local regulations and corporate policies.

Qualifications

• Minimum bachelor's degree; preferred fields include Marketing, Business Strategy, Business Development, Pharmacist, or Medical-related.
• Minimum 8 years of experience in a related field; pharmaceutical industry experience preferred.
• Excellent written and spoken communication in English and Indonesian; strong strategic thinking and problem-solving.
• Demonstrates initiative and ability to work under pressure and crisis situations.
• Strong project management, attention to detail, and cross-functional leadership.

Responsibilities

• Develop and implement marketing strategies for the vaccine portfolio to increase market share and visibility.
• Lead brand plans aligned with corporate objectives and local market trends.
• Design and execute marketing campaigns (HCP/HCC, digital, events, outreach) to promote HPV vaccination.
• Collaborate with sales, medical affairs, and regulatory to support product knowledge and compliance.
• Manage marketing budget and ensure efficient allocation of resources.
• Engage with key opinion leaders and healthcare professionals to promote HPV vaccination initiatives.

Job description

Merck Indonesia is seeking an accomplished Marketing Director to lead the HPV vaccine portfolio. You will shape strategic directions, develop comprehensive brand plans, and mobilize both marketing and sales teams to boost market share and awareness of HPV vaccination.

You will collaborate with medical affairs, regulatory, and sales to design multi-channel campaigns, digital activations, and community outreach while ensuring compliance with local regulations and corporate policies.