Area Sales Manager - Modern Trade

PT Sukanda Djaya; Cibitung; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

PT Sukanda Djaya, a leading FMCG distributor, seeks an Area Sales Manager for Modern Trade channels. You will drive SKU listings, plan strategic initiatives, and lead a frontline sales team across Jabodetabek. Strong forecasting, promo management, and Excel reporting are essential.

We expect a bachelor’s degree and 2–3 years in a similar role. Willingness to be stationed at HO in Cibitung, Bekasi, with robust coordination and communication skills to excel in a fast-paced market.

Qualifications

• Bachelor’s degree in any major.
• 2–3 years minimum experience as Area Sales Manager for Modern Trade Channel in FMCG.
• Experience with Modern Trade Channel (NKA & MTI), particularly in Jabodetabek.
• Experience leading frontliner teams (Sales Merchandiser & SPG).
• Experience with forecasting, trade promo management & team leadership.
• Proficient in Excel and sales reporting tools.
• Excellent coordination and communication skills.

Responsibilities

• Drive sales growth & SKU listing through strategic planning.
• Monitor team performance (daily visits, promo execution, etc.).
• Manage trade promotions, operational costs, and asset utilization.
• Improve forecast accuracy & reduce product return.

Skills

Sales leadership

Forecasting

Trade promotions

Team management

Excel

Education

Bachelor’s degree

Tools

Excel

Sales reporting tools

Job description

PT. Sukanda Djaya is one of Indonesia’s leading FMCG companies, specializing in the sales, marketing, and distribution of high-quality refrigerated food products. We serve a wide range of industries, including food service, retail, wholesale, QSR, catering, and healthcare.

Our diverse product portfolio features premium imported chilled and dry goods from countries such as Japan, Italy, the USA, France, Australia, New Zealand, and Norway. We also proudly carry selection of trusted house brands, produced by our parent company, PT. Diamond Cold Storage.

Responsibilities:

Drive sales growth & SKU listing through strategic planning.

Monitor team performance (daily visits, promo execution, etc.).

Manage trade promotions, operational costs, and asset utilization.

Improve forecast accuracy & reduce product return.

Qualifications:

Bachelor’s degree in any major

Min. 2-3 years experience as Area Sales Manager for Modern Trade Channel (FMCG Food & Beverage is mandatory).

Preferably having experience in handling Modern Trade Channel (NKA & MTI) particularly in Jabodetabek area.

Experience lead frontliner team (Sales Merchandiser & SPG)

Experience with forecasting, trade promo management & team leadership.

Proficient in Excel and sales reporting tools.

Excellent coordination and communication skills.

Willing to be placed in HO Cibitung, Bekasi.

PT. Diamond Cold Storage (Diamond) is an established Indonesian manufacturing company focused on dairy-based and frozen food products. We are a privately held company with product penetration across the food service, general trade and modern retail segments

PT. Diamond Cold Storage (Diamond) was founded in January ’74 as a PMA (foreign direct investment company) by three partners. Mr. W.T. Chen was the local partner, with Cold Storage Company Ltd. of Singapore and Amatil Australia (now Amatil Coca Cola) as the foreign partners.

At the time, Indonesia’s ice cream market was in its infancy. Consumption of ice cream was extremely low and refrigerated distribution was next to non-existent. After five years, Mr. W.T. Chen took over, and Diamond’s fortunes began to change

Under Mr. W.T. Chen’s leadership, Diamond created our own refrigerated distribution network. This move enabled us to widely expand and channel our ice cream products into new retail markets, followed by expansion into the food service and general trade segments.By the 1990s, Diamond was confident enough to begin exporting

Our product range includes Milk (UHT & Pasteurized), Juice, Yogurt, Ice Cream, Soft Ice Cream, Chocolate, Mayonnaise & Salad Dressing, Cheese, and custom products as per client request.

Diamond’s high standards of control and food safety have positioned us as a leading dairy and frozen food supplier, including to international franchises within Indonesia such as Dairy Queen, Wendy’s, KFC, McDonald’s and more. Our R&D, manufacturing capacity, and track record also lend themselves to toll manufacturing

Today, Diamond products are available in modern and traditional channels all over Indonesia. Supported by the nation’s most extensive storage distribution chain, our products are present on the tables of five-star hotels, bakeries, hypermarts, cafes, wholesalers, retailers, and traditional markets.

In order to stay on the leading edge of the market, we continuously invest in R&D, our facilities and people. Initiatives include periodic training and refresher training, implementation of company-wide Oracle-based SAP systems, and fleet and factory maintenance

Driven by a commitment to high quality and ongoing innovation, our product portfolio and market range is continuously evolving, creating exciting new products while maintaining existing brands. We are now actively targeting the export market including that of Singapore, Malaysia, Brunei and Papua New Guinea.