Marketing Executive

Webbeds APAC Pte. Ltd.; Indonesia; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

WebBeds APAC is seeking a Marketing Executive, Asia Pacific, to lead integrated B2B campaigns, digital activities, partner communications, and events within the APAC marketing team.

You will own projects from briefing to on-brand delivery, coordinating across sales, sourcing, IT, and regional teams while ensuring campaigns meet KPIs and timelines. The role blends content creation, email marketing, and trade event support in a fast-paced environment.

Qualifications

• 2 to 4 years of marketing experience in a B2B, travel, or hospitality environment.
• Hands-on experience executing integrated marketing campaigns across digital, email, and content channels.
• Working knowledge of WordPress CMS for content updates and basic page management.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with email marketing platforms such as Mailchimp or equivalent.
• Confident in managing B2B social media platforms including LinkedIn and WeChat.
• Comfortable using AI tools to support content creation and campaign planning.
• Strong data analytics skills to track performance and report results.

Responsibilities

• Campaign execution: deliver multi-channel B2B marketing campaigns across email, website, social media, loyalty programme, and POS platforms.
• Email marketing: coordinate end-to-end campaigns, content prep, audience segmentation, scheduling, and performance tracking; assist with HTML builds.
• Content development: create marketing content across newsletters, website, sales kits, decks, brochures, and promotional materials.
• Brand consistency: ensure materials are accurate and on-brand per global guidelines across digital and print formats.
• Website management: update content in WordPress and publish campaign landing pages to high standards.
• Social media: plan, create, schedule, publish content; monitor performance and opportunities.
• Design and digital assets: support creation of graphics and banners using Adobe Creative Suite.
• Partner coordination: liaise with hotel partners and regional teams to maintain calendars and deliverables.
• Agency and vendor management: communicate with external agencies to ensure on-time asset delivery.
• Events and industry participation: support trade shows, roadshows, webinars, and activations; handle invitations and post-event comms.
• Commercial and operational support: assist loyalty programme initiatives and manage marketing asset inventory.
• Performance tracking and reporting: monitor email engagement, social media results, web traffic, and content outcomes.

Skills

B2B Marketing

Campaign management

Email marketing

Content creation

WordPress

Adobe Creative Suite

LinkedIn

English writing

AI tools

Data analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

Taguchi

Job description

What you will do on your journey with WebBeds. As a Marketing Executive, Asia Pacific, you will deliver integrated B2B marketing campaigns, digital activities, partner communications, and events as a core member of the APAC marketing team. The role blends campaign execution with digital delivery, making it well suited to a marketer who is comfortable writing trade communications, producing multi-channel digital content, and supporting trade events. Reporting to the Senior Marketing Manager, you will take full ownership of assigned projects and accountability for accurate, on-brand, and timely delivery. In this role you will:

Key responsibilities

• Campaign execution: deliver multi-channel B2B marketing campaigns across email, website, social media, loyalty programme, and point-of-sale platforms, translating briefs into clear execution plans, timelines, and deliverables aligned with commercial objectives and KPIs.
• Email marketing: coordinate email campaigns end to end, including content preparation, audience segmentation, scheduling, and performance tracking, and assist with HTML builds to ensure campaigns are mobile responsive and render correctly across clients.
• Content development: develop and manage marketing content across newsletters, website, sales kits, presentation decks, brochures, and promotional materials, and prepare branded proposals and support documents tailored for B2B clients and partners.
• Brand consistency: ensure all materials are accurate, on brand, and consistent with WebBeds' global brand guidelines, applying those guidelines consistently across diverse digital and print formats.
• Website management: manage and update website content using WordPress CMS, and build and publish campaign landing pages to best-practice standards for design layout, accuracy, and usability.
• Social media: plan, create, schedule, and publish social media content across relevant B2B platforms aligned with campaign calendars and brand guidelines, monitoring performance and engagement and flagging trends and opportunities.
• Design and digital assets: support the design and production of digital marketing assets including social graphics, email banners, and presentation visuals using tools such as Adobe Creative Suite.
• Partner and stakeholder coordination: coordinate co-marketing activities with hotel partners, tourism boards, and regional B2B clients, and liaise with internal teams across sales, sourcing, commercial, IT, and the wider region to maintain campaign calendars and track deliverables.
• Agency and vendor management: manage day-to-day communication with external agencies, designers, and vendors to ensure on-time delivery of assets.
• Events and industry participation: coordinate marketing support for trade shows, roadshows, webinars, and partner activations, managing invitations, promotional materials, onsite branding, and post-event communications, and representing the marketing function at events where appropriate.
• Commercial and operational support: support administration of loyalty programme initiatives across acquisition, engagement, retention and promotional campaigns, and coordinate marketing asset inventory and placement requests.
• Performance tracking and reporting: track and report on campaign performance including email engagement, social media results, web traffic, and content outcomes, maintaining structured content calendars and trackers to give full visibility across projects.

The skills we would love to see in your suitcase!

• 2 to 4 years of marketing experience, ideally in a B2B, travel, or hospitality environment.
• A bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Hands-on experience executing integrated marketing campaigns across digital, email, and content channels.
• Working knowledge of WordPress CMS for content updates and basic page management.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with email marketing platforms such as Taguchi, Mailchimp, or equivalent.
• Confidence managing B2B social media platforms including LinkedIn, Instagram, Facebook, and WeChat.
• Confidence using AI tools to support content creation, drafting, and campaign planning.
• Comfortable working with data and marketing analytics to track and report on performance.
• Strong organisational skills, with the ability to manage multiple projects and deadlines across APAC markets.
• Detail-oriented and committed to accuracy, brand consistency, and quality across everything produced.
• Collaborative and communicative, able to build effective working relationships across teams and geographies.
• Proactive, execution-focused, and adaptable in a fast-paced, evolving environment.
• Growth-minded and digitally curious, actively developing new skills across marketing and digital disciplines.
• Excellent written and verbal communication skills in English; Mandarin Chinese proficiency is a plus.
• Experience working with hotel partners, tourism boards, or B2B clients is a strong advantage.
• Familiarity with APAC markets is beneficial.

Web Travel Group is a global B2B organisation servicing the travel industry, connecting hotels and other travel sellers to a diverse network of travel buyers all over the world through our trade only digital travel marketplace brand WebBeds. WebBeds provides powerful distribution solutions that make selling and buying travel easier. WebBeds connects hotels to sell rooms with travel buyers looking to find rooms for their customers, the travelling public. WebBeds partners are supported through a truly global footprint, we have a team of 2,000+ people in 120+ cites across 50+ countries speaking 50+ languages - all focused on ensuring WebBeds delivers value, choice, expertise and an unrivalled level of service. Hotels and other suppliers - global and regional hotel chains, independent hotels, apartments, resorts, attractions, transfer and sightseeing companies and more - can sell their products through WebBeds by connecting to a global network of online and offline travel buyers through cutting edge solutions that provide greater inventory control to simplify distribution, and leverage WebBeds enhanced analytics to inform inventory optimisation choices – saving costs and increasing revenue. Travel buyers - online travel agencies, retail travel agents, corporate travel managers, tour operators, wholesalers, tourism boards, super apps, DMC’s, group providers, airlines and more - can integrate the hundreds of thousands of hotels and ground services in the WebBeds marketplace through simple and seamless API connectivity, or they cansearch, shop and book online through one of WebBeds trade only booking sites.