AIC vs AI-Native Visual Content Designer

Mustfintech, Inc.

Indonesia

Hybrid

IDR 884,330,000 - 1,414,927,000

Full time

14 days+
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Benefits offered by this job

Fully remote

Job summary

MUST Company is seeking a hands-on Visual Content Designer to own the quality of video and visual content for the Crypto Project. Video concept development, design and editing are the core of this role, supported by brand and graphic design.

You will turn product updates, guides, campaigns and event material into publication-ready work. You will define what needs to be communicated, to whom and why, choose the right visual approach, and own quality, factual accuracy and deadlines.

Qualifications

  • Portfolio demonstrating video concept development, design and editing.
  • Strong judgment in composition, typography, hierarchy, color, motion timing and editing rhythm.
  • Ability to combine AI tools with professional design and editing tools.
  • Turn complex product or technical information into understandable stories and visuals.
  • Self-directed quality review and reliable delivery against deadlines.
  • Clear English communication for briefs and decisions.

Responsibilities

  • Translate requests such as “make it look better” into a specific audience, message, problem and success criterion.
  • Verify facts and release status with product and engineering; never present an unreleased capability as live.
  • Correct visual artifacts, inconsistent style and inaccurate text in AI-generated images and video.
  • Incorporate foundation and marketing feedback and complete design revisions through final publication approval. You do not replace the publication approver.
  • Build reusable templates, motion presets, asset libraries and concise usage guides.
  • Maintain briefs, source evidence, schedules, review status, file versions and final links in Notion.
  • Check rights for imagery, footage, music, fonts and likenesses. Do not expose confidential or personal information without authorization.

Skills

Video concept development
Video editing
Motion graphics
Brand design
Graphic design
AI tools
After Effects
Premiere Pro
DaVinci Resolve
Figma
Photoshop
Illustrator
English communication

Tools

Premiere Pro
DaVinci Resolve
After Effects
Figma
Photoshop
Illustrator

Job description

AIC vs AI-Native Visual Content Designer
About MUST Company

MUST Company is a South Korea–based company building AI-native products. This role is fully remote, full-time, and open to candidates based in any of the countries listed on this posting.

About the Role

We are looking for a hands-on designer to own the quality of video and visual content for the Crypto Project. Video concept development, design and editing are the core of this role, supported by brand and graphic design. You will turn product updates, guides, campaigns and event material into publication-ready work.

In this role, AIC means AI-Native IC (Individual Contributor): someone who uses AI and their own judgment to solve problems and deliver a usable contribution. The “vs” in the title distinguishes familiarity with AI tools from accountable contribution.

This is not a role for producing requested images or handing over the first AI-generated draft. You will define what needs to be communicated, to whom and why, choose the right visual approach, and own quality, factual accuracy and agreed deadlines. Frontend development and product UI implementation are not required.

Why This Role Exists
  • Engineering progress does not translate into understanding or trust when its visual communication is unclear.
  • Individually acceptable assets do not create a coherent brand when video, social posts and editorial imagery use different visual languages.
  • AI can generate many drafts, but composition, typography, pacing, accuracy and finish still require judgment.
  • The team needs reusable production standards and assets, not repeated rounds of avoidable revision.
Core Mission

Identify the most important visual communication problem, solve it through video and design, and deliver work that the next person can use without substantial rework, within the agreed deadline.

Own the full cycle:

  • Understand the audience, message, channel, constraints and evidence cleared for disclosure.
  • Define the objective, success criteria and priorities.
  • Develop the concept, storyboard and visual direction.
  • Explore and produce with AI and professional tools; inspect and improve your own work.
  • Incorporate factual, brand and publication-review feedback.
  • Deliver channel-ready exports and organized editable source files.
  • Review audience response after publication and apply the learning.
What You Will Work On
Video Design & Motion

Concepts, storyboards, scene composition and motion graphics for product explainers, feature updates and short campaign videos. Use motion to improve understanding rather than add decoration.

Video Editing

Turn product recordings and real event footage into finished edits with captions, transitions, color, sound and appropriate exports. Adapt the story for landscape, portrait and square formats, mobile viewing and sound-off playback.

Brand Design

Define and apply typography, color, layout, imagery and motion principles consistently. Prioritize useful production quality and reuse over a large rebranding exercise for its own sake.

Graphic Design

Create X and Telegram assets, carousels, campaign key visuals, thumbnails, event graphics and explanatory images for Medium and Insights. Make complex concepts and flows clear through visual explanation.

What You Will Do
  • Translate requests such as “make it look better” into a specific audience, message, problem and success criterion.
  • Verify facts and release status with product and engineering; never present an unreleased capability as live.
  • Correct visual artifacts, inconsistent style and inaccurate text in AI-generated images and video.
  • Incorporate foundation and marketing feedback and complete design revisions through final publication approval. You do not replace the publication approver.
  • Build reusable templates, motion presets, asset libraries and concise usage guides.
  • Maintain briefs, source evidence, schedules, review status, file versions and final links in Notion.
  • Check rights for imagery, footage, music, fonts and likenesses. Do not expose confidential or personal information without authorization.
Hiring Process
  • Apply with your portfolio.
  • A practical assessment based on a supplied fictional product-update brief: one 20–40-second explainer, two supporting graphics, and a short style guide with your decision explanation. Expected effort, deadline and compensation terms are shared before you take part. It is never free production work for a live project, and your submission remains your own work.
  • HR interview.
  • Project Lead interview.
  • Final interview and offer.
Quest Assessment

Choose the clearest way to communicate a fictional product update. Create a 20–40-second explainer, two supporting graphics and a compact reusable style guide. Pass: 76/100 or higher. Required: Loom, intent.md and final directive.md.

Supplied fictional brief: “ClearTrail” is a demo wallet activity viewer. In this fictional release, users can filter their history by date, distinguish pending/confirmed/failed activity, and export the filtered rows to CSV. Audience: existing nontechnical users reviewing recent activity on mobile. Message: understand the status and export the right records in fewer steps. CTA: “Open Activity and try the filters.” The product does not promise instant settlement, tax certification, investment returns, or safety guarantees. There are no supplied brand assets: create a small original visual direction. Any UI you draw is an illustrative mockup, not evidence of a real released product.

What to do:

  • Compare at least three communication problems or approaches, such as status confusion, filter discoverability or export expectations. Select the most important and justify it in intent.md.
  • Create a short storyboard and one 20–40-second explainer. Deliver a 1920×1080 landscape export with captions; demonstrate that the story works without sound. Show the filter → status review → export journey accurately.
  • Create two supporting graphics: one 1080×1080 social graphic and one 1080×1920 story graphic. Adapt hierarchy and text for each format rather than simply cropping.
  • Provide a one-page style guide covering typography, color, layout and motion, plus organized editable source files or an equivalent reusable project. Record rights and attribution for any external assets.
  • Show one AI-generated draft and the issues you corrected. Check text accuracy, contrast/readability, safe margins, status meaning, captions, pacing and export quality. Record at least one before/after revision and remaining limitations.

Role-specific outputs to link from directive.md: A 20–40-second captioned explainer, two graphics at the stated sizes, storyboard, one-page style guide, reusable source/project files and a short quality-check record.

Submit a Loom video of no more than 5 minutes, intent.md explaining why you chose the problem and how you prioritized alternatives, and the final directive.md with objective, scope, requirements and completion criteria. Include accessible links to your work and verification evidence in a results/handoff appendix in directive.md. Earlier directive versions, problem.md, agents.md, claude.md and career_leverage.md are optional.

The role-specific Quest brief contains the full instructions and weighted rubric. Scores are whole points out of 100; 76 or above passes and 75 does not. This is separate from the profile match score. The reviewer records the final evaluation. The invitation states the exact deadline/timezone and any compensation terms before participation.

Requirements
Required Capabilities
  • A portfolio demonstrating video concept development, design and editing alongside brand and graphic work.
  • A core strength in video and editing, with the ability to finish brand and graphic deliverables independently.
  • Strong judgment in composition, typography, hierarchy, color, motion timing and editing rhythm.
  • The ability to combine AI tools with professional design and editing tools to improve final quality.
  • The ability to turn complex product or technical information into understandable stories and visuals.
  • Self-directed quality review and reliable delivery against agreed deadlines.
  • Clear English communication for understanding briefs and explaining decisions, questions and progress.
Strong Signals
  • You can explain your contribution, the problem, key decisions and published result.
  • You can show what you rejected or corrected between the first AI output and the final work.
  • You have created templates or brand assets that a team actually reused.
  • Where measurement was available, you assessed changes in viewer retention, clicks or audience comprehension. You distinguish measured results from assumptions.
Useful, Not Mandatory
  • Experience with After Effects, Premiere Pro, DaVinci Resolve, Figma, Photoshop, Illustrator or equivalent tools.
  • Generative image, video or voice workflows.
  • Experience with 3D, product demonstrations, technical explainers, crypto/Web3, multilingual content or event content.
Not Required

A particular degree, a prestigious employer background, mastery of every tool or frontend coding. We evaluate judgment and finished work rather than a software checklist.

Skills: Video concept development, Video editing, Motion graphics, Brand design, Graphic design, AI tools, After Effects, Premiere Pro, DaVinci Resolve, Figma, Photoshop, Illustrator, English communication

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