Affiliate & KOL Growth Lead

PT Dwi Krafi Brands (LASKALA GROUP); Bekasi; On-site; IDR 167,400,000 - 245,520,000; Full time

Job summary

PT Dwi Krafi Brands (LASKALA GROUP) seeks a Marketing Manager focused on Affiliate and KOL initiatives. You will develop affiliate strategies, recruit partners, and align campaigns with launches and seasonal moments to drive revenue.

You will lead a team, manage budgets, and collaborate with Brand, Creative, E-commerce, Sales, and Marketing to build strategic partnerships and drive data-driven improvements.

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 3–5 years of experience in Affiliate, KOL/Influencer, Digital Marketing, or E-commerce.
• Experience in team leadership or management.
• Strong understanding of TikTok Affiliate, Shopee Affiliate, Instagram, and creator platforms.
• Strong negotiation, communication, analytical, and problem-solving skills; target-driven and data-oriented.

Responsibilities

• Develop affiliate strategies, targets, and growth programs.
• Recruit, manage, and improve affiliate performance through campaigns and incentives.
• Monitor affiliate contribution, commission, and profitability.
• Develop KOL strategies based on campaign objectives and target audience.
• Manage KOL sourcing, negotiation, briefing, and relationship.
• Evaluate KOL performance based on engagement, conversion, GMV, and ROI.
• Develop Affiliate & KOL campaigns for launches and seasonal moments.
• Create programs to increase recruitment, activation, and revenue.
• Integrate Affiliate & KOL activities with overall marketing campaigns.
• Monitor Affiliate & KOL performance and key metrics.
• Analyze GMV, revenue, conversion, engagement, and ROI/ROAS.
• Provide data-driven recommendations to improve performance and efficiency.
• Lead and develop the Affiliate & KOL team.
• Set targets, KPIs, timelines, and action plans.
• Provide coaching, evaluation, and performance improvement.
• Plan and control Affiliate & KOL budgets.
• Manage commission, KOL fees, incentives, and campaign costs.
• Evaluate cost efficiency against revenue and results.
• Collaborate with Brand, Creative, E-commerce, Sales, and Marketing teams.
• Build strategic partnerships with marketplaces, agencies, KOLs, and creators.
• Provide insights and recommendations to management.

Skills

Negotiation

Communication

Analytical

Problem-solving

Target-driven

Data-oriented

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

PT Dwi Krafi Brands (LASKALA GROUP) seeks a Marketing Manager focused on Affiliate and KOL initiatives. You will develop affiliate strategies, recruit partners, and align campaigns with launches and seasonal moments to drive revenue.

You will lead a team, manage budgets, and collaborate with Brand, Creative, E-commerce, Sales, and Marketing to build strategic partnerships and drive data-driven improvements.