Advertising Solutions Junior Analyst - Optimization

PT Global Digital Niaga; Kemayoran; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Blibli is seeking an Advertising Solution Junior Officer to support day-to-day optimization of digital advertising campaigns. You will monitor performance, analyze data, and identify opportunities to improve efficiency while working at the intersection of advertising, data, operations, and technology.

You will help develop automated optimization rules and AI-assisted initiatives, coordinate with multiple teams, and create scalable playbooks to standardize processes across campaigns.

Qualifications

• Bachelor’s degree in Business, Marketing, Statistics, Mathematics, Engineering, Information Systems, Data, or other relevant fields.
• Candidates with up to 1–2 years in Digital Advertising, Ad Operations, Performance Marketing, Campaign Operations, Data Analytics, or related areas.
• Strong analytical skills and comfortable working with campaign performance data and metrics.
• Good proficiency in Microsoft Excel / Google Sheets; experience with SQL, BI tools, dashboards, or automation tools is a plus.
• Familiarity with CPC, CTR, CVR, ROAS, bidding, and campaign budgeting is advantageous.

Responsibilities

• Monitor campaign performance and analyze key metrics (impressions, clicks, CPC, CTR, CVR, ROAS, spending, budget utilization).
• Identify underperforming campaigns, anomalies, and optimization opportunities; adjust bids, budgets, and settings.
• Prepare performance reports and dashboards; translate data into actionable insights and recommendations.
• Develop automated optimization rules, alerts, workflows, and AI-assisted optimization initiatives to improve efficiency.
• Investigate campaign or system issues; perform root-cause analysis and coordinate with Product, Technology, Data, and other teams for resolution.
• Collaborate with Customer Success, Account Management, Product, Data, and Technology teams to improve performance and processes.
• Develop optimization checklists, playbooks, and operational documentation for scalable processes.

Skills

Analytical skills

Excel/Sheets

SQL/BI tools

Automation tools

Cross-functional collaboration

Automation/AI interest

Education

Bachelor’s degree in Business/Marketing/Statistics/Math/Engineering/IS/Data

Tools

SQL

BI tools

Dashboards

Automation tools

Job description

Blibli is seeking an Advertising Solution Junior Officer to support day-to-day optimization of digital advertising campaigns. You will monitor performance, analyze data, and identify opportunities to improve efficiency while working at the intersection of advertising, data, operations, and technology.

You will help develop automated optimization rules and AI-assisted initiatives, coordinate with multiple teams, and create scalable playbooks to standardize processes across campaigns.