Wine & Spirits General Trade Manager – HK Wholesale Growth
ASC Fine Wines (Hong Kong) Trading Corp Ltd
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Job summary
ASC Fine Wines (Hong Kong) Trading Corp Ltd seeks a results-driven sales professional to manage general trade and wholesalers in Hong Kong. You will build strong partnerships with traders, support depletion with activations, and drive growth of wine shop and wholesale penetration.
The role requires 4–6 years in wine & spirits or premium FMCG/hospitality sales, with a strong local network. Fluency in English and Cantonese, plus working Mandarin, and comfort with CRM and numbers are essential.
Qualifications
- Bachelor's degree in a relevant field.
- 4–6 years in wine & spirits, premium FMCG or hospitality sales in Hong Kong.
- Strong network in the channel is a big plus.
- WSET or similar qualification is an advantage.
Responsibilities
- Look after general trade and wholesalers in Hong Kong.
- Build sound business partnerships with general traders and support depletion with activations.
- Grow penetration in wine shops and wholesale channels.
- Ensure price alignment across channels and manage promotional activity within discount budget.
- Monitor sell-out and stock levels to support accurate forecasting.
Skills
Education
Tools
Job description
ASC Fine Wines (Hong Kong) Trading Corp Ltd seeks a results-driven sales professional to manage general trade and wholesalers in Hong Kong. You will build strong partnerships with traders, support depletion with activations, and drive growth of wine shop and wholesale penetration.
The role requires 4–6 years in wine & spirits or premium FMCG/hospitality sales, with a strong local network. Fluency in English and Cantonese, plus working Mandarin, and comfort with CRM and numbers are essential.
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