Trade Marketing Executive - Campaigns, Content & Analytics

Hong Kong Tourism Board; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Hong Kong Tourism Board is seeking an Executive, Trade Marketing on a 2-year renewable contract in Hong Kong. The role focuses on supporting PartnerNet and HK Specialist enhancements, content verification, and coordinating trade campaigns.

The ideal candidate holds a marketing-related bachelor's degree and 2 years' experience in marketing, digital marketing, or project coordination. Proficiency in English and Chinese is required; strong MS Office and CMS skills are expected.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 2 years of experience in marketing, digital marketing, communications, tourism, business development, or project coordination.

Responsibilities

• Support implementation of enhancement projects for PartnerNet and HK Specialist, including user testing, content review, and project coordination.
• Maintain and update user databases, verify website content, and ensure information is accurate and aligned with standards.
• Serve as a point of contact for enquiries from overseas offices and internal units relating to PartnerNet and HK Specialist.
• Coordinate the execution of trade marketing campaigns and promotional activities within budget and schedule.
• Assist in production of marketing collateral and trade communications (Monthly eBlasts, circulars, newsletters, presentations).
• Liaise with internal and external stakeholders to facilitate smooth project delivery and fulfil user requirements.
• Prepare, update, and standardise internal/external communication materials and reports.
• Monitor campaign performance and provide analyses and insights for planning and decision-making.
• Conduct market research on tourism trends and industry developments.
• Provide administrative support for trade-related programmes, meetings, events, and activities.
• Undertake ad hoc projects as assigned by supervisor.

Skills

Marketing

Communications

Digital marketing

Project coordination

MS Office

CMS

Adobe Photoshop

Adobe Illustrator

Canva

English & Chinese

Education

Bachelor's degree in Marketing

Tools

CMS

Adobe Photoshop

Adobe Illustrator

Canva

Job description

Hong Kong Tourism Board is seeking an Executive, Trade Marketing on a 2-year renewable contract in Hong Kong. The role focuses on supporting PartnerNet and HK Specialist enhancements, content verification, and coordinating trade campaigns.

The ideal candidate holds a marketing-related bachelor's degree and 2 years' experience in marketing, digital marketing, or project coordination. Proficiency in English and Chinese is required; strong MS Office and CMS skills are expected.