Entertainment Industry Marketing & Events Lead

Hong Kong Trade Development Council; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

Hong Kong Trade Development Council is seeking a senior marketer to lead entertainment sector campaigns in HK, mainland China, Asia and beyond. The role involves planning events, social media, and consolidated marketing messages across international partners.

The appointee will liaise with overseas offices and industry associations, manage media/KOL outreach, and oversee content creation for film and entertainment projects. Strong English/Chinese skills and Putonghua are essential.

Qualifications

• Experience in event marketing and social media promotions.
• Strong project management and organizational skills.
• Excellent English and Chinese communication, including Putonghua.

Responsibilities

• Plan and execute entertainment-related event marketing campaigns.
• Coordinate with overseas partners and local stakeholders to deliver unified marketing messages.
• Identify media partners and KOLs to boost campaign impact.
• Manage photography, video productions, ads, and content marketing for film/entertainment sectors.
• Organize local and overseas seminars, roadshows, and related activities.
• Provide on-site and administrative support as needed.
• Take on ad hoc projects as required.

Skills

Event marketing

Social media promotion

Project management

Team collaboration

English & Chinese

Putonghua

Education

Bachelor's degree

Job description

Hong Kong Trade Development Council is seeking a senior marketer to lead entertainment sector campaigns in HK, mainland China, Asia and beyond. The role involves planning events, social media, and consolidated marketing messages across international partners.

The appointee will liaise with overseas offices and industry associations, manage media/KOL outreach, and oversee content creation for film and entertainment projects. Strong English/Chinese skills and Putonghua are essential.