Marketing Lead for Global Campaigns (6-month)

Hong Kong Tourism Board; Hong Kong; On-site; HKD 550,000 - 900,000; Part time

Job summary

The Hong Kong Tourism Board is seeking a Manager, Marketing (Temporary, 6-month Contract) in Hong Kong to help plan and run major marketing campaigns, launches, and experiences, briefing agencies and coordinating global campaigns.

Ideal candidates hold a marketing degree with 8 years in marketing communications or advertising, strong brand and digital marketing knowledge, leadership and presentation skills in English and Chinese, and Cantonese/Putonghua fluency.

Qualifications

• University degree holder preferably in Marketing or related disciplines.
• With a minimum 8 years' experience in marketing communications, consumer marketing and/ or advertising agency field is preferred.
• Strong in brand marketing and digital marketing knowledge.
• Experience in global brand management is an advantage.
• Strong leadership and interpersonal skills; with high emotional maturity to be able to influence and work collaboratively with all levels, including peers and directors/ senior managers.
• Creative, self-driven, detailed-minded. Able to multi-task in project management.
• Excellent written and persuasive presentation skills; in both English and Chinese.
• Fluent in Cantonese, English and Putonghua.
• Experience in destination or tourism-related marketing is a distinct advantage.
• Able to work independently, highly resourceful and maintains grace under pressure.

Responsibilities

• Support the Senior Manager, Marketing to provide strategic input to plan and implement major marketing and advertising campaigns.
• Help formulate and lead integrated marketing strategy and plan on new product & experience launches, seasonal & mega event promotions and experiences.
• Support the Senior Manager, Marketing to brief and drive advertising and media agencies to deliver quality creative and production, effective communication, social content and media plans, to ensure an end-to-end roll out to market launch.
• Effectively monitor and control the quality of brand marketing related deliverables and activities and ensure that they are well implemented, in accordance with the agreed brand strategy and guidelines.
• Work independently and supervise the appointed suppliers on the planning and production of various marketing communication materials for mega events promotions and new product launches throughout the campaign development process.
• Manage an effective communication process between advertising and media agencies and overseas offices to ensure optimal efficiency, creativity and flexibility.
• Explore new initiatives/ cooperative platform and supervise the implementation of global/ regional marketing and brand building campaigns.
• Assist the Senior Manager, Marketing to prepare the yearly budget exercise, regular tracking report(s) to government or related stakeholders and manage & monitor effective budgeting control and reporting for each campaign or project.
• Manage and comply with company procurement and legal procedures.
• Undertake any other duties/ special assignments as assigned.

Skills

Brand marketing

Digital marketing

Marketing communications

Advertising agency liaison

Leadership

Presentation skills

Education

Marketing degree

Job description

The Hong Kong Tourism Board is seeking a Manager, Marketing (Temporary, 6-month Contract) in Hong Kong to help plan and run major marketing campaigns, launches, and experiences, briefing agencies and coordinating global campaigns.

Ideal candidates hold a marketing degree with 8 years in marketing communications or advertising, strong brand and digital marketing knowledge, leadership and presentation skills in English and Chinese, and Cantonese/Putonghua fluency.