SVP, Brand Strategy & Communications

The Hongkong and Shanghai Hotels, Limited; Hong Kong; On-site; GBP 136,000 - 181,000; Full time

Job summary

The Hongkong and Shanghai Hotels, Limited seeks a seasoned Senior Vice President, Brand Strategy & Communications to steward The Peninsula legacy on a global scale. You will shape the brand narrative, governance, and guest experience principles across hotels, F&B, wellness, retail and experiences.

With 15+ years in luxury brand leadership, you will influence executives, drive cross-market coherence, and lead major brand initiatives that balance heritage with cultural relevance.

Qualifications

• Minimum 15 years leadership in brand strategy or communications.
• Experience with luxury hospitality or premium lifestyle brands.
• Proven track record at executive or board level in multi-market organisations.

Responsibilities

• Define and evolve the group’s brand strategy, positioning and narrative across the portfolio.
• Own brand architecture, segmentation and value propositions across hotels, experiences, retail and adjacent businesses.
• Lead major brand refresh, evolution or repositioning initiatives with final authority on strategic decisions.
• Set and oversee the global brand communications strategy, including brand, PR, reputation and executive messaging.
• Ensure messaging clarity across markets and channels, partnering with senior stakeholders.
• Define global creative direction and establish governance for consistent identity.
• Translate brand strategy into guest experience principles and signature moments across experiences.

Skills

Brand strategy

Communications

Executive leadership

Stakeholder management

Narrative leadership

Aesthetic leadership

Job description

As The Hongkong and Shanghai Hotels (HSH) continues to transform and elevate the global stature of The Peninsula brand, we are seeking an accomplished and seasoned Senior Vice President, Brand Strategy & Communications to serve as the global steward of The Peninsula legacy. You will define, articulate and govern the long term strategic direction, narrative and expression across markets, touchpoints and audiences, ensuring the brand’s heritage, values and ambition are translated into clear storytelling and distinctive, elevated experiences.

• Shape the next chapter of an iconic luxury brand, balancing heritage with cultural relevance
• Act as Group brand authority across strategy, communications, creative, guest experience, partnerships, events and merchandise
• Lead with enterprise wide influence across markets and functions, in close partnership with senior leadership

Key accountabilities

• Define and evolve the Group’s brand strategy, positioning and narrative across the portfolio
• Own brand architecture, segmentation and value propositions across hotels, experiences, retail and adjacent businesses
• Lead major brand refresh, evolution or repositioning initiatives, acting as final authority on strategic brand decisions at Group level
• Set and oversee the global brand communications strategy, spanning brand, PR, reputation and executive messaging, excluding corporate communications
• Ensure clarity and consistency of messaging across markets and channels, partnering with senior stakeholders on complex communications and brand matters
• Define global creative direction across visual and verbal identity, and establish standards and governance frameworks that safeguard quality and coherence
• Translate brand strategy into guest experience principles and signature moments, guiding journeys across hotels, F&B, wellness, retail and Peninsula owned experiences
• Lead strategy and governance for global partnerships, sponsorships, Peninsula led events and merchandise, ensuring each strengthens long term brand equity and relevance

General requirements

• Minimum 15 years’ leadership experience in brand strategy, communications or related roles within luxury hospitality, premium lifestyle brands or cultural institutions
• Proven track record evolving heritage brands at global scale
• Experience operating at executive or board level within complex, multi market organisations
• Strong narrative, communication and aesthetic leadership
• Ability to influence senior stakeholders and drive alignment across functions
• A considered, culturally attuned and credible leadership style, aligned with Peninsula values

We are delighted to receive your resume for further consideration. We anticipate a large number of applications and will communicate directly with suitably qualified applicants. This role is to be based in the Hong Kong corporate office, with consideration given to local and international candidates.