SVP, Global Luxury Brand Strategy & Communications

The Hongkong and Shanghai Hotels, Limited; Hong Kong; On-site; GBP 136,000 - 181,000; Full time

Job summary

The Hongkong and Shanghai Hotels, Limited seeks a seasoned Senior Vice President, Brand Strategy & Communications to steward The Peninsula legacy on a global scale. You will shape the brand narrative, governance, and guest experience principles across hotels, F&B, wellness, retail and experiences.

With 15+ years in luxury brand leadership, you will influence executives, drive cross-market coherence, and lead major brand initiatives that balance heritage with cultural relevance.

Qualifications

• Minimum 15 years leadership in brand strategy or communications.
• Experience with luxury hospitality or premium lifestyle brands.
• Proven track record at executive or board level in multi-market organisations.

Responsibilities

• Define and evolve the group’s brand strategy, positioning and narrative across the portfolio.
• Own brand architecture, segmentation and value propositions across hotels, experiences, retail and adjacent businesses.
• Lead major brand refresh, evolution or repositioning initiatives with final authority on strategic decisions.
• Set and oversee the global brand communications strategy, including brand, PR, reputation and executive messaging.
• Ensure messaging clarity across markets and channels, partnering with senior stakeholders.
• Define global creative direction and establish governance for consistent identity.
• Translate brand strategy into guest experience principles and signature moments across experiences.

Skills

Brand strategy

Communications

Executive leadership

Stakeholder management

Narrative leadership

Aesthetic leadership

Job description

The Hongkong and Shanghai Hotels, Limited seeks a seasoned Senior Vice President, Brand Strategy & Communications to steward The Peninsula legacy on a global scale. You will shape the brand narrative, governance, and guest experience principles across hotels, F&B, wellness, retail and experiences.

With 15+ years in luxury brand leadership, you will influence executives, drive cross-market coherence, and lead major brand initiatives that balance heritage with cultural relevance.