Student Recruitment Manager

The University of Sunderland In Hong Kong Limited; Hong Kong; On-site; HKD 500,000 - 700,000; Full time

Benefits offered by this job

Quarterly bonus

Medical insurance

Birthday leave

Job summary

The University of Sunderland In Hong Kong Limited is seeking a Student Recruitment Manager/Education Consultant to lead market growth and expand student enrolments through performance-led marketing and sales strategy.

You will direct end-to-end conversion from enquiries to applications and enrolments, build recruitment campaigns with internal marketing colleagues, deliver events, outreach, and trainings, and track KPI performance to translate insights into improvements.

Qualifications

• Experience in sales or business development, student recruitment or direct admission, or CRM.
• Demonstrable track record of delivering measurable sales outcomes in education or service industries using KPIs.

Responsibilities

• End-to-end conversion from enquiries → applications → enrolments.
• Build recruitment campaigns with internal marketing stakeholders.
• Devise and deliver events, seminars, webinars, and information sessions
• Manage and conduct school/community outreach, fairs, and scheduled visits
• Track and report on KPI and sales performance; analyse competitor strategies, market trends, and student preferences; translate insights into actionable improvements.

Skills

Sales

Business development

CRM

Education recruitment

Tools

CRM software

Job description

The University of Sunderland is an ambitious, learner-centred institution committed to delivering education of real value to individuals and communities worldwide. Our Hong Kong campus supports students across a diverse range of programmes, helping learners build career-ready skills through practical, industry-aligned education.

As the Student Recruitment Manager/Education Consultant, you will play a leadershiprole in strengthening our local market position and expanding student enrolments through high-impact, performance-led marketing and sales strategy.

Key Responsibilities

Student Recruitment: direct end-to-end conversion from enquiries → applications → enrolments.

Build and manage recruitment campaigns together with internal marketing stakeholders.

Devise and deliver events, seminars, webinars, and information sessions

Manage and conduct school/community outreach, fairs, and scheduled visits

Track and report on key KPI and sales performance; analyse competitor strategies, market trends, and student preferences; translate insights into actionable improvements.

What Success Looks Like

Within the first 6 months, you will:

Deliver sustained improvement in student recruitment performance.

Establish a clear, measurable growth plan with prioritised initiatives, budgets, timelines, and KPI ownership.

Strengthen recruitment channels and partnerships that drive consistent lead generation and conversion.

Person Specification

Proven experience in sales or business development, student recruitment or direct admission, or CRM, preferably within education/higher education or a closely related B2C environment.

Demonstrable track record of delivering measurable sales outcomes in education or service industries using KPIs (conversion rates, lead generation, application volume, enrolment growth).

Experience in planning and delivering integrated campaigns across multiple channels (digital and offline sales activities).

Experience in developing international or multicultural recruitment contexts and/or regional markets.

Experience with student recruitment funnel optimisation and/or CRM-led conversion processes.

Familiarity with competitor analysis and market research methodologies.

Experience in building partnerships and expanding recruitment channels

Growth mindset and results orientation

Data-driven decision-making and continuous improvement

Strategic planning and operational delivery

Project management and delivery discipline

Immediate availability is preferred. Candidates with more experience could be considered for a more senior role.

Remuneration Package

We offer an attractive remuneration package including:

• Quarterly bonus
• Medical insurance
• Birthday leave