Marketing Executive (Event)

Crimson Education

Hong Kong

Hybrid

HKD 180,000 - 280,000

Full time

14 days+

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Benefits offered by this job

Rapidly growing EdTech startup

High-performing diverse team

Innovative technology

Growth opportunities

Job summary

Crimson Education is hiring a Marketing Executive (Event) in Hong Kong. The role focuses on end-to-end event management, event marketing, and post-event data analysis to drive brand visibility, lead generation, and sales support.

You'll plan and execute local events and workshops, create English/Chinese content, and collaborate with digital marketing to maximise registrations and attendance. Fresh graduates are welcome.

Qualifications

Event Management Expertise: Proven experience in planning and executing both physical and virtual events from concept to completion.
Data Literacy & Analytical Skills: Strong ability to track event metrics, analyze post-event data, and translate numbers into actionable marketing insights.
Communication & Presentation: Excellent communication skills with fluency in English and Cantonese (Mandarin is a plus).
Digital Promotion Knowledge: Basic understanding of digital marketing platforms (e.g., Google Ads, Facebook, Instagram, email marketing) to effectively promote local events.
Project Management: Creative thinking, strong organizational skills, and the ability to work under pressure to meet tight event deadlines.

Responsibilities

Lead Generation & Sales Support: Supporting the sales team by driving high-quality leads to consultations through targeted event-driven marketing campaigns.
Event Planning & Execution: Planning, coordinating, and executing local marketing events, workshops, webinars, and initiatives, ensuring seamless delivery and outstanding attendee experiences.
Content & Promotion: Creating and localising event-related content in both English and Chinese, including event descriptions, landing pages, email invitations, and promotional collateral.
Digital Collaboration: Partnering with the digital marketing team to optimise online content, social posts, and paid ads to maximize event registration and attendance.
Post-Event Data Analysis: Monitoring and evaluating event success metrics (e.g., registration-to-attendee conversion, cost-per-lead, attendee satisfaction, and sales conversion rates).
Reporting & Insights: Analyzing customer behaviour, user engagement, and event ROI to prepare detailed progress reports and data-driven recommendations for future event strategies.

Skills

Event management

Data literacy

Communication

Digital promotion

Project management

Tools

Canva

Marketo

Salesforce

Job description

About Crimson

Crimson Education is the world’s leading college admissions consulting firm, with over 1,740 Ivy League and 460 Oxbridge offers. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the

We’re the only college admissions consultancy that brings together:

Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
Capstone project mentors who help students design and scale leadership initiatives with real‑world impact, measurable outcomes, and credible external validation

About Crimson

We’re the only college admissions consultancy that brings together:

Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
Capstone project mentors who help students design and scale leadership initiatives with real‑world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia and New Zealand.

Marketing Executive (Event)

Details About This Role

Employment: Full-Time
Location: Hong Kong (remote work possible for part of the week)
Team: Working within the HK Sales & Marketing team

What You Will Be Responsible For

This role focuses on end-to-end event management, event marketing, and post-event data analysis to drive brand visibility, high-quality lead generation, and sales support.

Responsibilities include:

Lead Generation & Sales Support: Supporting the sales team by driving high-quality leads to consultations through targeted event-driven marketing campaigns.
Event Planning & Execution: Planning, coordinating, and executing local marketing events, workshops, webinars, and initiatives, ensuring seamless delivery and outstanding attendee experiences.
Content & Promotion: Creating and localising event-related content in both English and Chinese, including event descriptions, landing pages, email invitations, and promotional collateral.
Digital Collaboration: Partnering with the digital marketing team to optimise online content, social posts, and paid ads to maximize event registration and attendance.
Post-Event Data Analysis: Monitoring and evaluating event success metrics (e.g., registration-to-attendee conversion, cost-per-lead, attendee satisfaction, and sales conversion rates).
Reporting & Insights: Analyzing customer behaviour, user engagement, and event ROI to prepare detailed progress reports and data-driven recommendations for future event strategies.

Skills We Are Looking For

Note: Fresh graduates with relevant internship, university society, or project experience in event coordination are welcome and encouraged to apply!

Event Management Expertise: Proven experience in planning and executing both physical and virtual events from concept to completion.
Data Literacy & Analytical Skills: Strong ability to track event metrics, analyze post-event data, and translate numbers into actionable marketing insights.
Communication & Presentation: Excellent communication skills with fluency in English and Cantonese (Mandarin is a plus).
Digital Promotion Knowledge: Basic understanding of digital marketing platforms (e.g., Google Ads, Facebook, Instagram, email marketing) to effectively promote local events.
Project Management: Creative thinking, strong organizational skills, and the ability to work under pressure to meet tight event deadlines.

Personal qualities we are looking for

High Learning Agility: A growth mindset and comfort navigating a fast-paced, high-growth startup environment.
Creativity and Initiative: You love to explore new event formats and can see a project through from start to finish on time.
Collaborative & Communicative: A team player who works seamlessly across sales and digital marketing teams to achieve shared goals.
Passion for Education: Genuine interest in education and professional development.

Bonus Skills And Experience

Experience in event budgeting, vendor negotiation, and complex logistics coordination.
Proficiency in marketing automation and CRM tools like Canva, Marketo, Salesforce, or similar integration software.
An understanding of the US/UK undergraduate application process.

Why work for Crimson?

Rapidly growing, hyper-global, EdTech startup (named TIME Top50 EdTech companies)
Join a high-performing, diverse, and ambitious team
Utilise innovative technology to reimagine the education landscape
Limitless growth and development opportunities

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we want to hear from you!

We will be in touch via email. Please keep an eye on your junk/spam folder for emails from HR.

Our Mission

Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but also focus on and celebrate their development over time.

Education

As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including: