Strategic ABM Manager - Enterprise Pipeline Growth

Amazon; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives, cross-functional collaboration with sales, and data-driven optimization.

Proficient in English and Mandarin; Cantonese preferred.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.
• Experience with A/B testing, especially around audience segmentation and targeting.
• Experience using data and metrics to drive improvements.
• Experience in brand identity and voice development.
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact.
• Partner with sales teams to translate account priorities into effective marketing programs.
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.
• Execute multi-channel programs (events, digital, direct) that deliver personalized account experiences.
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.
• Drive operational excellence through standardized processes, documentation, and best practices.
• Track and report on program performance, using data to optimize and scale successful approaches.
• Manage program budgets effectively, demonstrating frugality while maximizing impact.
• Collaborate with global ABM community to share learnings and adopt proven practices.

Skills

ABM strategy

Cross-functional collaboration

Data-driven decisions

Campaign optimization

Budget management

Marketing experience

Marketing automation tools

A/B testing

Tools

Marketo

Tableau

Salesforce

Job description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives, cross-functional collaboration with sales, and data-driven optimization.

Proficient in English and Mandarin; Cantonese preferred.