Stage/Internship - Marketing Intern, Regional Brands – H/F - APAC based

Estée Lauder Companies; Hong Kong; On-site; HKD 67,000 - 134,000; Part time

Job summary

Estée Lauder Companies is seeking a passionate Marketing Intern to join the Asia Regional Brand team. This six-month internship offers hands-on experience in planning and executing regional campaigns across platforms in APAC markets.

You will work closely with cross-functional teams to support brand initiatives in a dynamic environment, contributing to local and regional programs and gaining exposure to market research and campaign analytics.

Qualifications

• Year 2 or 3 student enrolled in a local Hong Kong university.
• Strong interest in beauty, cosmetics, and lifestyle brands.
• Excellent communication skills in English; additional Asian language skills would be an advantage.
• Detail-oriented with strong organizational and time-management skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).

Responsibilities

• Campaign Planning & Execution: assist in end-to-end planning and rollout of regional brand marketing campaigns.
• Market Research & Insights: conduct market research and benchmarking for APAC markets.
• Performance Monitoring & Analytics: track and report on campaign effectiveness and data.
• Bridge between Global and Local Teams: gather feedback, distribute assets, manage local adjustments, and coordinate production quantities.
• Administrative & Program Coordination: support documentation, timelines, and meeting coordination.

Skills

Marketing interest

Communication skills

Team collaboration

Time management

Education

Year 2/3 student at a local HK university

Tools

Microsoft Office

PowerPoint

Excel

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

We are seeking a passionate and agile Marketing Intern to join our Asia Regional Brand team. This six-month internship offers an exciting opportunity to gain hands-on experience in planning and executing regional marketing campaigns across multiple platforms and channels in Asia Pacific markets working closely with cross-functional teams. You will work closely with the regional team to support brand initiatives in a dynamic and fast-paced environment, contributing to the success of both local and regional programs.

Key Responsibilities

1. Campaign Planning & Execution: Collaborate with the regional marketing team to assist in the end to end planning, coordination, and rollout of regional brand marketing campaigns across various platforms and to ensure campaign deliverables are completed on schedule and aligned with brand objectives.
2. Market Research & Insights: Conduct comprehensive market research and competitive benchmarking to identify emerging industry trends, consumer behaviors, and growth opportunities within APAC markets.
3. Performance Monitoring & Analytics: Assist in tracking, measuring, and reporting on the effectiveness of regional marketing initiatives. Support the collection and analysis of campaign data for post-mortem campaign review.
4. Act as the bridge between Global and Local Teams: Gather and consolidate market feedback on campaigns, distribute global assets to local markets, independently manage ad-hoc local adjustment requests, and compile the required quantities from each market to share with Global for production.
5. Administrative & Program Coordination: Support day-to-day administrative tasks, including project documentation, timeline management, and coordination of meetings.

Key Requirements

• Currently a Year 2 or 3 student enrolled in a local Hong Kong university, majoring in Marketing, Business, Communications, or related fields.
• Strong interest in beauty, cosmetics, and lifestyle brands.
• Excellent communication skills in English; additional Asian language skills would be an advantage.
• Detail-oriented with strong organizational and time-management skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with social media platforms and digital marketing tools is an advantage.
• Ability to work independently and collaboratively in a fast-paced environment