Sr. Performance Media Specialist / Manager

Beyond Media Global Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Beyond Media Global Limited is seeking a Sr. Performance Media Specialist / Manager in Hong Kong to drive campaign performance across Google, Meta, and mainland platforms.

You will build, optimize, and troubleshoot campaigns, interrogate performance, and develop Looker Studio dashboards with ADEQO and our AI tools. You will own day-to-day quality, review structure and budgets, ensure data-based decisions, and lead reporting improvements.

Qualifications

• Minimum 5 years' experience in performance marketing.
• At least 2 years hands-on responsibility for paid media accounts.
• Strong experience with Google Ads and Meta Ads Manager.
• Proficient in Looker Studio dashboards.
• Working knowledge of GA4 and tag management.
• Ability to audit live campaigns and explain findings.

Responsibilities

• Own day-to-day paid media quality across Google, Meta and programmatic channels.
• Review accounts for structure, bidding, budgets, pacing, and creative performance.
• Build and troubleshoot Looker Studio dashboards for reporting.
• Ensure data-based optimization decisions and proper documentation.
• Reconcile platform data with GA4 and other sources; investigate discrepancies.
• Convert dashboards into actionable insights for leadership.

Skills

Bilingual English/Chinese

Performance marketing

Campaign optimization

Dashboard reporting

Tools

Looker Studio

GA4

Google Ads

Meta Ads Manager

Google Tag Manager

UTMs

Job description

Sr. Performance Media Specialist / Manager

The Sr. Performance Media Specialist / Manager is expected to step into any account or reporting environment - build and optimize campaigns, interrogate performance, develop and troubleshoot Looker Studio dashboards, identify what is working or failing, and determine the actions required to improve results. The Candidate is accountable for the quality and performance of the work itself, including that delivered through the Account Manager and Performance Specialists. The Candidate will also become an internal power user of Adeqo, BMG's proprietary performance intelligence and campaign governance platform, and leverage BMG's AI Agents.

Key responsibilities

Own the day-to-day quality of paid media across Google, Meta, Programmatic and relevant Mainland China platforms.

Review each account across campaign structure, bidding, budgets, pacing, audiences, search terms, placements, creative, conversion performance and overall efficiency.

Distinguish normal performance volatility from accounts requiring intervention, and determine and direct the appropriate optimization action.

Ensure optimization decisions are data-based and documented so that another team member can identify what changed, why it changed and the subsequent result.

Maintain campaign hygiene across naming conventions, structure, budgets, targeting, exclusions, creative rotation and platform configuration.

Own the quality and accuracy of all performance reporting produced by the team.

Build, maintain and troubleshoot Looker Studio dashboards directly.

Reconcile performance across platform data, GA4 and other marketing data sources, and investigate discrepancies before reports are issued.

Convert reporting into analysis: explain why a metric moved, what changed and what the team should do in response.

Maintain the measurement standard across all accounts managed by the team.

About you

Minimum 5 years' experience in performance marketing, with at least 2 years' hands-on responsibility for paid media accounts

Strong practical experience with Google Ads and Meta Ads Manager

Strong Looker Studio experience, including building, maintaining and troubleshooting dashboards

Working knowledge of GA4, Google Tag Manager, UTMs, conversion tracking and attribution

Experience managing or leading performance marketing practitioners

Fluent written and spoken English and Chinese (Cantonese and Mandarin)

Able to audit a live paid search or paid social account independently and identify what is working, what is wrong and what should change

Investigates discrepancies across platforms rather than accepting dashboard figures at face value

Converts performance data into a concise, management-level explanation of cause, action and expected outcome

Takes responsibility for account outcomes irrespective of where a delay or error originated

About us

Beyond Media Global Limited is a performance media agency based in North Point, Hong Kong.

BMG is a global, performance-focused digital agency that combines AI and full-funnel strategy to deliver measurable business outcomes. From awareness to conversion, we design tailored customer interactions that move the numbers that matter. With offices in Hong Kong, Taipei, Guangzhou, Melbourne, Los Angeles, New Jersey, and New York City, we deliver full-stack digital marketing for the world's most ambitious brands. Beyond client work, we build our own technology: Adeqo, our campaign governance and martech platform, and Pable.ai, our agentic AI division. BMG is a Google Premier Partner (top 3% globally), Meta Badged Partner, HubSpot Solutions Partner, 4As Affiliate Member

BMG is a global, performance-focused digital agency that combines AI and full-funnel strategy to deliver measurable business outcomes. From awareness to conversion, we design tailored customer interactions that move the numbers that matter. With offices in Hong Kong, Taipei, Guangzhou, Melbourne, Los Angeles, New Jersey, and New York City, we deliver full-stack digital marketing for the world's most ambitious brands. Beyond client work, we build our own technology: Adeqo, our campaign governance and martech platform, and Pable.ai, our agentic AI division. BMG is a Google Premier Partner (top 3% globally), Meta Badged Partner, HubSpot Solutions Partner, 4As Affiliate Member