Social Media Manager | Web3, BlockChain, Crypto

King Deux Search & Consulting; Hong Kong; On-site; HKD 240,000 - 420,000; Full time

Job summary

King Deux Search & Consulting is seeking a talented Social Media Manager to lead strategy, content creation, and platform management for our client in Web3. You will drive brand awareness and engagement across social channels with a data-driven approach.

The role requires staying on top of trends, coordinating with designers and copywriters, and measuring performance to optimize campaigns in the crypto and blockchain space. Fluency in English and Chinese is preferred.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Proven work experience in social media operations management and online marketing campaigns.
• Excellent written and verbal communication skills.
• Strong creative thinking and content creation abilities in Web3.
• Proficiency in social media management tools and analytics platforms.
• Familiarity with social media advertising and paid campaigns.
• Fluent verbal and writing skills in English and Chinese.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.
• Research and stay updated on social media trends, best practices, and emerging platforms.
• Identify and analyze target audience behaviors, interests, and preferences to tailor content accordingly.
• Set clear social media objectives and KPIs, and track and report on performance metrics.
• Create compelling and engaging social media content that aligns with the brand's voice and identity.
• Plan and schedule social media content calendars across various platforms to ensure consistent and timely posting.
• Collaborate with graphic designers, copywriters, and other team members to create high-quality content.
• Monitor user-generated content and engage with the audience through comments, messages, and interactions.
• Manage and optimize company social media accounts (Twitter, Discord etc).
• Grow and engage the company's social media community by implementing effective strategies, campaigns, and initiatives.
• Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
• Stay up-to-date with platform updates, new features, and advertising opportunities to maximize social media reach and impact.
• Track and analyze social media performance using analytics tools.
• Generate regular reports on key metrics, trends, and insights to inform decision-making and measure the effectiveness of social media campaigns.
• Provide recommendations for optimization and improvement based on data-driven insights.

Skills

Social media management

Content creation

Analytics & reporting

Bilingual English/Chinese

Education

Bachelor's degree in marketing

Tools

Analytics platforms

Job description

About the job Social Media Manager | Web3, BlockChain, Crypto

King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.

The hiring company is seeking a talented Social Media Manager to join their team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies, creating engaging content, and managing our social media platforms. This role requires a creative mindset, excellent communication skills, and a deep understanding of social media trends and best practices. The ideal candidate is passionate about digital marketing, has a strong eye for detail, and is able to drive brand awareness and engagement through various social media channels.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.
• Research and stay updated on social media trends, best practices, and emerging platforms.
• Identify and analyze target audience behaviors, interests, and preferences to tailor content accordingly.
• Set clear social media objectives and KPIs, and track and report on performance metrics.

Content Creation and Management:

• Create compelling and engaging social media content that aligns with the brand's voice and identity.
• Plan and schedule social media content calendars across various platforms to ensure consistent and timely posting.
• Collaborate with graphic designers, copywriters, and other team members to create high-quality content.
• Monitor user-generated content and engage with the audience through comments, messages, and interactions.

Social Media Platform Management:

• Manage and optimize company social media accounts(Twitter, Discord etc)
• Grow and engage the company's social media community by implementing effective strategies, campaigns, and initiatives.
• Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
• Stay up-to-date with platform updates, new features, and advertising opportunities to maximize social media reach and impact.

Performance Analysis and Reporting:

• Track and analyze social media performance using analytics tools.
• Generate regular reports on key metrics, trends, and insights to inform decision-making and measure the effectiveness of social media campaigns.
• Provide recommendations for optimization and improvement based on data-driven insights.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Proven work experience in social media operations management and online marketing campaigns.
• Excellent written and verbal communication skills.
• Strong creative thinking and content creation abilities in Web3.
• Proficiency in social media management tools and analytics platforms.
• Familiarity with social media advertising and paid campaigns.
• Fluent verbal and writing skills in English and Chinese. Additional Languages will be advantageous.
• Up-to-date knowledge of industry trends and advancements.

Please note that only shortlisted applicants will be contacted.