Social Media Manager, Group Marketing

HashKey Group; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

HashKey Group is seeking a Social Media Manager to run day-to-day presence across global and Chinese-language channels. You will plan, write, publish posts, short videos, carousels and threads in English and Chinese, adapting tone per platform.

You will track trends, support campaigns and events, and deliver performance reports while ensuring compliance with regulatory standards. The role demands a fast, detail-minded creator who lives on social media, collaborates with brand and design teams,

Qualifications

• 3–5 years hands-on social media or content operations experience.
• Strong writing skills in English and Chinese; native social copy ability.
• Practical content production skills with Canva, CapCut, Figma or Adobe Suite.
• Comfortable with social analytics tools and deriving takeaways.
• Fast, organized, detail-minded with multi-channel deadline management.

Responsibilities

• Channel Operations: manage daily presence on global and Chinese channels.
• Content Creation: plan, write, publish posts, videos and threads in EN & CN.
• Trend & Real-Time Content: track memest and industry news for timely posts.
• Campaigns & Events: support campaigns with social coverage before/during/after.
• Performance Reporting: track reach and engagement and report insights.
• Compliance-Aware Publishing: coordinate with Legal/Compliance before posting.

Skills

Social media management

Content writing

Bilingual EN/CN

Content production

Analytics & reporting

Multi-channel coordination

Education

Bachelor's degree in marketing, communications, journalism, media or related field

Tools

Canva

CapCut

Figma

Adobe Creative Suite

Job description

About HashKey Group

HashKey Group is a leading licensed digital asset financial group in Asia, with businesses spanning licensed digital asset trading, asset management, on‑chain financial infrastructure, and real‑world asset (RWA) tokenisation. We are building Asia's hub for institutional digital asset trading, clearing and settlement, and custody.

About the Role

We are looking for a Social Media Manager to run HashKey Group's day‑to‑day presence across our global and Chinese‑language social channels. You will turn brand strategy into content people actually stop to read — planning the calendar, creating and publishing posts, jumping on trends quickly, and reporting on what works. You will work closely with the brand, content and design team, with strategic direction set by the team lead. This role suits someone who lives on social media, moves fast, and cares about execution quality.

Key Responsibilities

• Channel Operations

Run daily operations for our official accounts on X (Twitter), LinkedIn, Instagram, YouTube and Telegram, as well as Chinese‑language platforms such as WeChat Official Account and Xiaohongshu. Own the content calendar and keep every channel consistently active and on‑brand.

• Content Creation

Plan, write and publish posts, short videos, carousels and threads. Adapt one story into the right format and tone for each platform, in both English and Chinese.

• Trend & Real‑Time Content

Track social trends, memes and industry news, and turn them into timely content around market moments, product launches, partnerships and events.

• Campaigns & Events

Support brand campaigns, product announcements and offline events with social coverage before, during and after — including live posting, recaps and community engagement.

• Performance Reporting

Track reach, engagement and follower growth by channel; produce regular reports and use the data to improve what we post next.

• Compliance‑Aware Publishing

Work with Legal and Compliance to make sure all content meets the standards of a licensed financial institution before it goes live.

Requirements

• Bachelor's degree in marketing, communications, journalism, media or a related field.
• 3–5 years of hands‑on social media or content operations experience, at a brand, agency, media company or tech / fintech company.
• A genuine heavy user of social platforms, with a strong feel for trends, internet culture and what makes content shareable.
• Strong writing skills in both English and Chinese; able to write social copy natively in each rather than translating.
• Practical content production skills — basic design and short‑video editing with tools such as Canva, CapCut, Figma or the Adobe suite.
• Comfortable with social analytics tools and turning data into clear takeaways.
• Fast, organised and detail‑minded; able to handle multiple channels and deadlines at once.

Preferred Qualifications

• Experience running social for Web3, crypto, fintech or financial services brands.
• Understanding of crypto community culture on X and Telegram.
• Familiarity with AI tools and their applications in content creation and social media is a plus.
• A portfolio of accounts or posts you have grown or created