Social Media Manager

Bitget Limited; Hong Kong; On-site; HKD 240,000 - 300,000; Full time

Benefits offered by this job

Competitive salary and benefits

Job summary

Bitget Limited is seeking a talented Social Media Content Specialist to drive campaigns and evergreen content across Bitget's official channels. You will craft engaging posts that showcase our crypto trading platform and campaigns, while collaborating with cross-functional teams to meet growth targets.

You'll monitor performance with data-driven insights, stay ahead of crypto and fintech social trends, and help expand our presence on platforms such as X, Instagram, and Facebook.

Qualifications

• Familiar with social media platform algorithms and how they influence reach, engagement, and distribution.
• Actively explores social trends and viral content, staying ahead of platform culture shifts.
• Strong project management skills with a sharp sense of urgency and consistent ability to meet deadlines.
• Native Chinese speaker with fluent English proficiency (spoken and written).
• Familiar with crypto and stock trading, with genuine interest in the space.
• Comfortable using AI tools to generate visuals when helpful for content production.
• Strong cross-department communication skills, with proven ability to collaborate effectively across Product, Marketing, Community, and Data teams.
• Prior experience managing brand or product social accounts in fintech, crypto, or trading platforms is a plus.
• Bachelor's degree in marketing, communications, or a related field preferred.

Responsibilities

• Create and execute product-related social media campaigns and evergreen content across Bitget's official channels.
• Create strong, viral social media content to promote core Bitget core products and campaigns
• Monitor social media performance using data metrics, taking a data-driven approach to review results with quantitative rigor and continuously refine content strategy.
• Partner with cross-functional departments to fulfill social posting requests and iterate on content to meet platform growth targets.
• Drive growth across social media platforms including but not limited to X, Instagram, and Facebook, with room to expand to additional platforms as needed.
• Manage or provide suggestions to official affiliated social media channels when requested

Skills

Social media marketing

Content creation

Project management

Bilingual (Chinese/English)

Crypto/fintech interest

AI content tools

Cross-functional collaboration

Brand/social accounts

Education

Bachelor's degree in marketing

Tools

AI content tools

Analytics tools

Social listening tools

Job description

About us

Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.

Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.

What you'll do

• Create and execute product-related social media campaigns and evergreen content across Bitget's official channels.
• Create strong, viral social media content to promote core Bitget core products and campaigns
• Monitor social media performance using data metrics, taking a data-driven approach to review results with quantitative rigor and continuously refine content strategy.
• Partner with cross-functional departments to fulfill social posting requests and iterate on content to meet platform growth targets.
• Drive growth across social media platforms including but not limited to X, Instagram, and Facebook, with room to expand to additional platforms as needed.
• Manage or provide suggestions to official affiliated social media channels when requested

What you'll need

• Familiar with social media platform algorithms and how they influence reach, engagement, and distribution.
• Actively explores social trends and viral content, staying ahead of platform culture shifts.
• Strong project management skills with a sharp sense of urgency and consistent ability to meet deadlines.
• Native Chinese speaker with fluent English proficiency (spoken and written).
• Familiar with crypto and stock trading, with genuine interest in the space.
• Comfortable using AI tools to generate visuals when helpful for content production.
• Strong cross-department communication skills, with proven ability to collaborate effectively across Product, Marketing, Community, and Data teams.
• Prior experience managing brand or product social accounts in fintech, crypto, or trading platforms is a plus.
• Bachelor's degree in marketing, communications, or a related field preferred.

Why Bitget?

• Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges
• We are a global company with staff members from over 50 different countries and regions
• We are growing and looking for world-class ambitious talents to help us continue this journey
• We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe
• We offer competitive salaries and benefits
• Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!

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